Anne Cutler †

Publications

Displaying 1 - 32 of 32
  • Cutler, A., & McQueen, J. M. (2014). How prosody is both mandatory and optional. In J. Caspers, Y. Chen, W. Heeren, J. Pacilly, N. O. Schiller, & E. Van Zanten (Eds.), Above and Beyond the Segments: Experimental linguistics and phonetics (pp. 71-82). Amsterdam: Benjamins.

    Abstract

    Speech signals originate as a sequence of linguistic units selected by speakers, but these units are necessarily realised in the suprasegmental dimensions of time, frequency and amplitude. For this reason prosodic structure has been viewed as a mandatory target of language processing by both speakers and listeners. In apparent contradiction, however, prosody has also been argued to be ancillary rather than core linguistic structure, making processing of prosodic structure essentially optional. In the present tribute to one of the luminaries of prosodic research for the past quarter century, we review evidence from studies of the processing of lexical stress and focal accent which reconciles these views and shows that both claims are, each in their own way, fully true.
  • Cutler, A. (2014). In thrall to the vocabulary. Acoustics Australia, 42, 84-89.

    Abstract

    Vocabularies contain hundreds of thousands of words built from only a handful of phonemes; longer words inevitably tend to contain shorter ones. Recognising speech thus requires distinguishing intended words from accidentally present ones. Acoustic information in speech is used wherever it contributes significantly to this process; but as this review shows, its contribution differs across languages, with the consequences of this including: identical and equivalently present information distinguishing the same phonemes being used in Polish but not in German, or in English but not in Italian; identical stress cues being used in Dutch but not in English; expectations about likely embedding patterns differing across English, French, Japanese.
  • Junge, C., & Cutler, A. (2014). Early word recognition and later language skills. Brain sciences, 4(4), 532-559. doi:10.3390/brainsci4040532.

    Abstract

    Recent behavioral and electrophysiological evidence has highlighted the long-term importance for language skills of an early ability to recognize words in continuous speech. We here present further tests of this long-term link in the form of follow-up studies conducted with two (separate) groups of infants who had earlier participated in speech segmentation tasks. Each study extends prior follow-up tests: Study 1 by using a novel follow-up measure that taps into online processing, Study 2 by assessing language performance relationships over a longer time span than previously tested. Results of Study 1 show that brain correlates of speech segmentation ability at 10 months are positively related to 16-month-olds’ target fixations in a looking-while-listening task. Results of Study 2 show that infant speech segmentation ability no longer directly predicts language profiles at the age of five. However, a meta-analysis across our results and those of similar studies (Study 3) reveals that age at follow-up does not moderate effect size. Together, the results suggest that infants’ ability to recognize words in speech certainly benefits early vocabulary development; further observed relationships of later language skills to early word recognition may be consequent upon this vocabulary size effect.
  • Junge, C., Cutler, A., & Hagoort, P. (2014). Successful word recognition by 10-month-olds given continuous speech both at initial exposure and test. Infancy, 19(2), 179-193. doi:10.1111/infa.12040.

    Abstract

    Most words that infants hear occur within fluent speech. To compile a vocabulary, infants therefore need to segment words from speech contexts. This study is the first to investigate whether infants (here: 10-month-olds) can recognize words when both initial exposure and test presentation are in continuous speech. Electrophysiological evidence attests that this indeed occurs: An increased extended negativity (word recognition effect) appears for familiarized target words relative to control words. This response proved constant at the individual level: Only infants who showed this negativity at test had shown such a response, within six repetitions after first occurrence, during familiarization.
  • Tuinman, A., Mitterer, H., & Cutler, A. (2014). Use of syntax in perceptual compensation for phonological reduction. Language and Speech, 57, 68-85. doi:10.1177/0023830913479106.

    Abstract

    Listeners resolve ambiguity in speech by consulting context. Extensive research on this issue has largely relied on continua of sounds constructed to vary incrementally between two phonemic endpoints. In this study we presented listeners instead with phonetic ambiguity of a kind with which they have natural experience: varying degrees of word-final /t/-reduction. In two experiments, Dutch listeners decided whether or not the verb in a sentence such as Maar zij ren(t) soms ‘But she sometimes run(s)’ ended in /t/. In Dutch, presence versus absence of final /t/ distinguishes third- from first-person singular present-tense verbs. Acoustic evidence for /t/ varied from clear to absent, and immediately preceding phonetic context was consistent with more versus less likely deletion of /t/. In both experiments, listeners reported more /t/s in sentences in which /t/ would be syntactically correct. In Experiment 1, the disambiguating syntactic information preceded the target verb, as above, while in Experiment 2, it followed the verb. The syntactic bias was greater for fast than for slow responses in Experiment 1, but no such difference appeared in Experiment 2. We conclude that syntactic information does not directly influence pre-lexical processing, but is called upon in making phoneme decisions.
  • Van der Zande, P., Jesse, A., & Cutler, A. (2014). Cross-speaker generalisation in two phoneme-level perceptual adaptation processes. Journal of Phonetics, 43, 38-46. doi:10.1016/j.wocn.2014.01.003.

    Abstract

    Speech perception is shaped by listeners' prior experience with speakers. Listeners retune their phonetic category boundaries after encountering ambiguous sounds in order to deal with variations between speakers. Repeated exposure to an unambiguous sound, on the other hand, leads to a decrease in sensitivity to the features of that particular sound. This study investigated whether these changes in the listeners' perceptual systems can generalise to the perception of speech from a novel speaker. Specifically, the experiments looked at whether visual information about the identity of the speaker could prevent generalisation from occurring. In Experiment 1, listeners retuned auditory category boundaries using audiovisual speech input. This shift in the category boundaries affected perception of speech from both the exposure speaker and a novel speaker. In Experiment 2, listeners were repeatedly exposed to unambiguous speech either auditorily or audiovisually, leading to a decrease in sensitivity to the features of the exposure sound. Here, too, the changes affected the perception of both the exposure speaker and the novel speaker. Together, these results indicate that changes in the perceptual system can affect the perception of speech from a novel speaker and that visual speaker identity information did not prevent this generalisation.
  • Van der Zande, P., Jesse, A., & Cutler, A. (2014). Hearing words helps seeing words: A cross-modal word repetition effect. Speech Communication, 59, 31-43. doi:10.1016/j.specom.2014.01.001.

    Abstract

    Watching a speaker say words benefits subsequent auditory recognition of the same words. In this study, we tested whether hearing words also facilitates subsequent phonological processing from visual speech, and if so, whether speaker repetition influences the magnitude of this word repetition priming. We used long-term cross-modal repetition priming as a means to investigate the underlying lexical representations involved in listening to and seeing speech. In Experiment 1, listeners identified auditory-only words during exposure and visual-only words at test. Words at test were repeated or new and produced by the exposure speaker or a novel speaker. Results showed a significant effect of cross-modal word repetition priming but this was unaffected by speaker changes. Experiment 2 added an explicit recognition task at test. Listeners’ lipreading performance was again improved by prior exposure to auditory words. Explicit recognition memory was poor, and neither word repetition nor speaker repetition improved it. This suggests that cross-modal repetition priming is neither mediated by explicit memory nor improved by speaker information. Our results suggest that phonological representations in the lexicon are shared across auditory and visual processing, and that speaker information is not transferred across modalities at the lexical level.
  • Warner, N., McQueen, J. M., & Cutler, A. (2014). Tracking perception of the sounds of English. The Journal of the Acoustical Society of America, 135, 2295-3006. doi:10.1121/1.4870486.

    Abstract

    Twenty American English listeners identified gated fragments of all 2288 possible English within-word and cross-word diphones, providing a total of 538 560 phoneme categorizations. The results show orderly uptake of acoustic information in the signal and provide a view of where information about segments occurs in time. Information locus depends on each speech sound’s identity and phonological features. Affricates and diphthongs have highly localized information so that listeners’ perceptual accuracy rises during a confined time range. Stops and sonorants have more distributed and gradually appearing information. The identity and phonological features (e.g., vowel vs consonant) of the neighboring segment also influences when acoustic information about a segment is available. Stressed vowels are perceived significantly more accurately than unstressed vowels, but this effect is greater for lax vowels than for tense vowels or diphthongs. The dataset charts the availability of perceptual cues to segment identity across time for the full phoneme repertoire of English in all attested phonetic contexts.
  • Braun, B., Lemhöfer, K., & Cutler, A. (2008). English word stress as produced by English and Dutch speakers: The role of segmental and suprasegmental differences. In Proceedings of Interspeech 2008 (pp. 1953-1953).

    Abstract

    It has been claimed that Dutch listeners use suprasegmental cues (duration, spectral tilt) more than English listeners in distinguishing English word stress. We tested whether this asymmetry also holds in production, comparing the realization of English word stress by native English speakers and Dutch speakers. Results confirmed that English speakers centralize unstressed vowels more, while Dutch speakers of English make more use of suprasegmental differences.
  • Braun, B., Tagliapietra, L., & Cutler, A. (2008). Contrastive utterances make alternatives salient: Cross-modal priming evidence. In Proceedings of Interspeech 2008 (pp. 69-69).

    Abstract

    Sentences with contrastive intonation are assumed to presuppose contextual alternatives to the accented elements. Two cross-modal priming experiments tested in Dutch whether such contextual alternatives are automatically available to listeners. Contrastive associates – but not non- contrastive associates - were facilitated only when primes were produced in sentences with contrastive intonation, indicating that contrastive intonation makes unmentioned contextual alternatives immediately available. Possibly, contrastive contours trigger a “presupposition resolution mechanism” by which these alternatives become salient.
  • Broersma, M., & Cutler, A. (2008). Phantom word activation in L2. System, 36(1), 22-34. doi:10.1016/j.system.2007.11.003.

    Abstract

    L2 listening can involve the phantom activation of words which are not actually in the input. All spoken-word recognition involves multiple concurrent activation of word candidates, with selection of the correct words achieved by a process of competition between them. L2 listening involves more such activation than L1 listening, and we report two studies illustrating this. First, in a lexical decision study, L2 listeners accepted (but L1 listeners did not accept) spoken non-words such as groof or flide as real English words. Second, a priming study demonstrated that the same spoken non-words made recognition of the real words groove, flight easier for L2 (but not L1) listeners, suggesting that, for the L2 listeners only, these real words had been activated by the spoken non-word input. We propose that further understanding of the activation and competition process in L2 lexical processing could lead to new understanding of L2 listening difficulty.
  • Cutler, A. (2008). The abstract representations in speech processing. Quarterly Journal of Experimental Psychology, 61(11), 1601-1619. doi:10.1080/13803390802218542.

    Abstract

    Speech processing by human listeners derives meaning from acoustic input via intermediate steps involving abstract representations of what has been heard. Recent results from several lines of research are here brought together to shed light on the nature and role of these representations. In spoken-word recognition, representations of phonological form and of conceptual content are dissociable. This follows from the independence of patterns of priming for a word's form and its meaning. The nature of the phonological-form representations is determined not only by acoustic-phonetic input but also by other sources of information, including metalinguistic knowledge. This follows from evidence that listeners can store two forms as different without showing any evidence of being able to detect the difference in question when they listen to speech. The lexical representations are in turn separate from prelexical representations, which are also abstract in nature. This follows from evidence that perceptual learning about speaker-specific phoneme realization, induced on the basis of a few words, generalizes across the whole lexicon to inform the recognition of all words containing the same phoneme. The efficiency of human speech processing has its basis in the rapid execution of operations over abstract representations.
  • Cutler, A., McQueen, J. M., Butterfield, S., & Norris, D. (2008). Prelexically-driven perceptual retuning of phoneme boundaries. In Proceedings of Interspeech 2008 (pp. 2056-2056).

    Abstract

    Listeners heard an ambiguous /f-s/ in nonword contexts where only one of /f/ or /s/ was legal (e.g., frul/*srul or *fnud/snud). In later categorisation of a phonetic continuum from /f/ to /s/, their category boundaries had shifted; hearing -rul led to expanded /f/ categories, -nud expanded /s/. Thus phonotactic sequence information alone induces perceptual retuning of phoneme category boundaries; lexical access is not required.
  • Cutler, A., Garcia Lecumberri, M. L., & Cooke, M. (2008). Consonant identification in noise by native and non-native listeners: Effects of local context. Journal of the Acoustical Society of America, 124(2), 1264-1268. doi:10.1121/1.2946707.

    Abstract

    Speech recognition in noise is harder in second (L2) than first languages (L1). This could be because noise disrupts speech processing more in L2 than L1, or because L1 listeners recover better though disruption is equivalent. Two similar prior studies produced discrepant results: Equivalent noise effects for L1 and L2 (Dutch) listeners, versus larger effects for L2 (Spanish) than L1. To explain this, the latter experiment was presented to listeners from the former population. Larger noise effects on consonant identification emerged for L2 (Dutch) than L1 listeners, suggesting that task factors rather than L2 population differences underlie the results discrepancy.
  • Goudbeek, M., Cutler, A., & Smits, R. (2008). Supervised and unsupervised learning of multidimensionally varying nonnative speech categories. Speech Communication, 50(2), 109-125. doi:10.1016/j.specom.2007.07.003.

    Abstract

    The acquisition of novel phonetic categories is hypothesized to be affected by the distributional properties of the input, the relation of the new categories to the native phonology, and the availability of supervision (feedback). These factors were examined in four experiments in which listeners were presented with novel categories based on vowels of Dutch. Distribution was varied such that the categorization depended on the single dimension duration, the single dimension frequency, or both dimensions at once. Listeners were clearly sensitive to the distributional information, but unidimensional contrasts proved easier to learn than multidimensional. The native phonology was varied by comparing Spanish versus American English listeners. Spanish listeners found categorization by frequency easier than categorization by duration, but this was not true of American listeners, whose native vowel system makes more use of duration-based distinctions. Finally, feedback was either available or not; this comparison showed supervised learning to be significantly superior to unsupervised learning.
  • Kim, J., Davis, C., & Cutler, A. (2008). Perceptual tests of rhythmic similarity: II. Syllable rhythm. Language and Speech, 51(4), 343-359. doi:10.1177/0023830908099069.

    Abstract

    To segment continuous speech into its component words, listeners make use of language rhythm; because rhythm differs across languages, so do the segmentation procedures which listeners use. For each of stress-, syllable-and mora-based rhythmic structure, perceptual experiments have led to the discovery of corresponding segmentation procedures. In the case of mora-based rhythm, similar segmentation has been demonstrated in the otherwise unrelated languages Japanese and Telugu; segmentation based on syllable rhythm, however, has been previously demonstrated only for European languages from the Romance family. We here report two target detection experiments in which Korean listeners, presented with speech in Korean and in French, displayed patterns of segmentation like those previously observed in analogous experiments with French listeners. The Korean listeners' accuracy in detecting word-initial target fragments in either language was significantly higher when the fragments corresponded exactly to a syllable in the input than when the fragments were smaller or larger than a syllable. We conclude that Korean and French listeners can call on similar procedures for segmenting speech, and we further propose that perceptual tests of speech segmentation provide a valuable accompaniment to acoustic analyses for establishing languages' rhythmic class membership.
  • Kooijman, V., Johnson, E. K., & Cutler, A. (2008). Reflections on reflections of infant word recognition. In A. D. Friederici, & G. Thierry (Eds.), Early language development: Bridging brain and behaviour (pp. 91-114). Amsterdam: Benjamins.
  • Boland, J. E., & Cutler, A. (1995). Interaction with autonomy: Defining multiple output models in psycholinguistic theory. Working Papers in Linguistic, 45, 1-10. Retrieved from http://hdl.handle.net/2066/15768.

    Abstract

    There are currently a number of psycholinguistic models in which processing at a particular level of representation is characterized by the generation of multiple outputs, with resolution involving the use of information from higher levels of processing. Surprisingly, models with this architecture have been characterized as autonomous within the domain of word recognition and as interactive within the domain of sentence processing. We suggest that the apparent internal confusion is not, as might be assumed, due to fundamental differences between lexical and syntactic processing. Rather, we believe that the labels in each domain were chosen in order to obtain maximal contrast between a new model and the model or models that were currently dominating the field.
  • Boland, J. E., & Cutler, A. (1995). Interaction with autonomy: Multiple Output models and the inadequacy of the Great Divide. Cognition, 58, 309-320. doi:10.1016/0010-0277(95)00684-2.

    Abstract

    There are currently a number of psycholinguistic models in which processing at a particular level of representation is characterized by the generation of multiple outputs, with resolution - but not generation - involving the use of information from higher levels of processing. Surprisingly, models with this architecture have been characterized as autonomous within the domain of word recognition but as interactive within the domain of sentence processing. We suggest that the apparent confusion is not, as might be assumed, due to fundamental differences between lexical and syntactic processing. Rather, we believe that the labels in each domain were chosen in order to obtain maximal contrast between a new model and the model or models that were currently dominating the field. The contradiction serves to highlight the inadequacy of a simple autonomy/interaction dichotomy for characterizing the architectures of current processing models.
  • Cutler, A., & Chen, H.-C. (1995). Phonological similarity effects in Cantonese word recognition. In K. Elenius, & P. Branderud (Eds.), Proceedings of the Thirteenth International Congress of Phonetic Sciences: Vol. 1 (pp. 106-109). Stockholm: Stockholm University.

    Abstract

    Two lexical decision experiments in Cantonese are described in which the recognition of spoken target words as a function of phonological similarity to a preceding prime is investigated. Phonological similaritv in first syllables produced inhibition, while similarity in second syllables led to facilitation. Differences between syllables in tonal and segmental structure had generally similar effects.
  • Cutler, A. (1995). Spoken word recognition and production. In J. L. Miller, & P. D. Eimas (Eds.), Speech, language and communication (pp. 97-136). New York: Academic Press.

    Abstract

    This chapter highlights that most language behavior consists of speaking and listening. The chapter also reveals differences and similarities between speaking and listening. The laboratory study of word production raises formidable problems; ensuring that a particular word is produced may subvert the spontaneous production process. Word production is investigated via slips and tip-of-the-tongue (TOT), primarily via instances of processing failure and via the technique of via the picture-naming task. The methodology of word production is explained in the chapter. The chapter also explains the phenomenon of interaction between various stages of word production and the process of speech recognition. In this context, it explores the difference between sound and meaning and examines whether or not the comparisons are appropriate between the processes of recognition and production of spoken words. It also describes the similarities and differences in the structure of the recognition and production systems. Finally, the chapter highlights the common issues in recognition and production research, which include the nuances of frequency of occurrence, morphological structure, and phonological structure.
  • Cutler, A. (1995). Spoken-word recognition. In G. Bloothooft, V. Hazan, D. Hubert, & J. Llisterri (Eds.), European studies in phonetics and speech communication (pp. 66-71). Utrecht: OTS.
  • Cutler, A. (1995). The perception of rhythm in spoken and written language. In J. Mehler, & S. Franck (Eds.), Cognition on cognition (pp. 283-288). Cambridge, MA: MIT Press.
  • Cutler, A., & McQueen, J. M. (1995). The recognition of lexical units in speech. In B. De Gelder, & J. Morais (Eds.), Speech and reading: A comparative approach (pp. 33-47). Hove, UK: Erlbaum.
  • Cutler, A. (1995). Universal and Language-Specific in the Development of Speech. Biology International, (Special Issue 33).
  • Fear, B. D., Cutler, A., & Butterfield, S. (1995). The strong/weak syllable distinction in English. Journal of the Acoustical Society of America, 97, 1893-1904. doi:10.1121/1.412063.

    Abstract

    Strong and weak syllables in English can be distinguished on the basis of vowel quality, of stress, or of both factors. Critical for deciding between these factors are syllables containing unstressed unreduced vowels, such as the first syllable of automata. In this study 12 speakers produced sentences containing matched sets of words with initial vowels ranging from stressed to reduced, at normal and at fast speech rates. Measurements of the duration, intensity, F0, and spectral characteristics of the word-initial vowels showed that unstressed unreduced vowels differed significantly from both stressed and reduced vowels. This result held true across speaker sex and dialect. The vowels produced by one speaker were then cross-spliced across the words within each set, and the resulting words' acceptability was rated by listeners. In general, cross-spliced words were only rated significantly less acceptable than unspliced words when reduced vowels interchanged with any other vowel. Correlations between rated acceptability and acoustic characteristics of the cross-spliced words demonstrated that listeners were attending to duration, intensity, and spectral characteristics. Together these results suggest that unstressed unreduced vowels in English pattern differently from both stressed and reduced vowels, so that no acoustic support for a binary categorical distinction exists; nevertheless, listeners make such a distinction, grouping unstressed unreduced vowels by preference with stressed vowels
  • McQueen, J. M., Cutler, A., Briscoe, T., & Norris, D. (1995). Models of continuous speech recognition and the contents of the vocabulary. Language and Cognitive Processes, 10, 309-331. doi:10.1080/01690969508407098.

    Abstract

    Several models of spoken word recognition postulate that recognition is achieved via a process of competition between lexical hypotheses. Competition not only provides a mechanism for isolated word recognition, it also assists in continuous speech recognition, since it offers a means of segmenting continuous input into individual words. We present statistics on the pattern of occurrence of words embedded in the polysyllabic words of the English vocabulary, showing that an overwhelming majority (84%) of polysyllables have shorter words embedded within them. Positional analyses show that these embeddings are most common at the onsets of the longer word. Although both phonological and syntactic constraints could rule out some embedded words, they do not remove the problem. Lexical competition provides a means of dealing with lexical embedding. It is also supported by a growing body of experimental evidence. We present results which indicate that competition operates both between word candidates that begin at the same point in the input and candidates that begin at different points (McQueen, Norris, & Cutler, 1994, Noms, McQueen, & Cutler, in press). We conclude that lexical competition is an essential component in models of continuous speech recognition.
  • Norris, D., McQueen, J. M., & Cutler, A. (1995). Competition and segmentation in spoken word recognition. Journal of Experimental Psychology: Learning, Memory, and Cognition, 21, 1209-1228.

    Abstract

    Spoken utterances contain few reliable cues to word boundaries, but listeners nonetheless experience little difficulty identifying words in continuous speech. The authors present data and simulations that suggest that this ability is best accounted for by a model of spoken-word recognition combining competition between alternative lexical candidates and sensitivity to prosodic structure. In a word-spotting experiment, stress pattern effects emerged most clearly when there were many competing lexical candidates for part of the input. Thus, competition between simultaneously active word candidates can modulate the size of prosodic effects, which suggests that spoken-word recognition must be sensitive both to prosodic structure and to the effects of competition. A version of the Shortlist model ( D. G. Norris, 1994b) incorporating the Metrical Segmentation Strategy ( A. Cutler & D. Norris, 1988) accurately simulates the results using a lexicon of more than 25,000 words.
  • Otake, T., Davis, S. M., & Cutler, A. (1995). Listeners’ representations of within-word structure: A cross-linguistic and cross-dialectal investigation. In J. Pardo (Ed.), Proceedings of EUROSPEECH 95: Vol. 3 (pp. 1703-1706). Madrid: European Speech Communication Association.

    Abstract

    Japanese, British English and American English listeners were presented with spoken words in their native language, and asked to mark on a written transcript of each word the first natural division point in the word. The results showed clear and strong patterns of consensus, indicating that listeners have available to them conscious representations of within-word structure. Orthography did not play a strongly deciding role in the results. The patterns of response were at variance with results from on-line studies of speech segmentation, suggesting that the present task taps not those representations used in on-line listening, but levels of representation which may involve much richer knowledge of word-internal structure.
  • Cutler, A. (1976). High-stress words are easier to perceive than low-stress words, even when they are equally stressed. Texas Linguistic Forum, 2, 53-57.
  • Cutler, A. (1976). Phoneme-monitoring reaction time as a function of preceding intonation contour. Perception and Psychophysics, 20, 55-60. Retrieved from http://www.psychonomic.org/search/view.cgi?id=18194.

    Abstract

    An acoustically invariant one-word segment occurred in two versions of one syntactic context. In one version, the preceding intonation contour indicated that a stress would fall at the point where this word occurred. In the other version, the preceding contour predicted reduced stress at that point. Reaction time to the initial phoneme of the word was faster in the former case, despite the fact that no acoustic correlates of stress were present. It is concluded that a part of the sentence comprehension process is the prediction of upcoming sentence accents.
  • Cutler, A. (1970). An experimental method for semantic field study. Linguistic Communications, 2, 87-94.

    Abstract

    This paper emphasizes the need for empirical research and objective discovery procedures in semantics, and illustrates a method by which these goals may be obtained. The aim of the methodology described is to provide a description of the internal structure of a semantic field by eliciting the description--in an objective, standardized manner--from a representative group of native speakers. This would produce results that would be equally obtainable by any linguist using the same method under the same conditions with a similarly representative set of informants. The standardized method suggested by the author is the Semantic Differential developed by C. E. Osgood in the 1950's. Applying this method to semantic research, it is further hypothesized that, should different members of a semantic field be employed as concepts on a Semantic Differential task, a factor analysis of the results would reveal the dimensions operative within the body of data. The author demonstrates the use of the Semantic Differential and factor analysis in an actual experiment.

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