(1970). An experimental method for semantic field study. Linguistic Communications, 2, 87-94.
This paper emphasizes the need for empirical research and objective discovery procedures in semantics, and illustrates a method by which these goals may be obtained. The aim of the methodology described is to provide a description of the internal structure of a semantic field by eliciting the description--in an objective, standardized manner--from a representative group of native speakers. This would produce results that would be equally obtainable by any linguist using the same method under the same conditions with a similarly representative set of informants. The standardized method suggested by the author is the Semantic Differential developed by C. E. Osgood in the 1950's. Applying this method to semantic research, it is further hypothesized that, should different members of a semantic field be employed as concepts on a Semantic Differential task, a factor analysis of the results would reveal the dimensions operative within the body of data. The author demonstrates the use of the Semantic Differential and factor analysis in an actual experiment.