Anne Cutler †

Publications

Displaying 1 - 38 of 38
  • Costa, A., Cutler, A., & Sebastian-Galles, N. (1998). Effects of phoneme repertoire on phoneme decision. Perception and Psychophysics, 60, 1022-1031.

    Abstract

    In three experiments, listeners detected vowel or consonant targets in lists of CV syllables constructed from five vowels and five consonants. Responses were faster in a predictable context (e.g., listening for a vowel target in a list of syllables all beginning with the same consonant) than in an unpredictable context (e.g., listening for a vowel target in a list of syllables beginning with different consonants). In Experiment 1, the listeners’ native language was Dutch, in which vowel and consonant repertoires are similar in size. The difference between predictable and unpredictable contexts was comparable for vowel and consonant targets. In Experiments 2 and 3, the listeners’ native language was Spanish, which has four times as many consonants as vowels; here effects of an unpredictable consonant context on vowel detection were significantly greater than effects of an unpredictable vowel context on consonant detection. This finding suggests that listeners’ processing of phonemes takes into account the constitution of their language’s phonemic repertoire and the implications that this has for contextual variability.
  • Cutler, A., & Otake, T. (1998). Assimilation of place in Japanese and Dutch. In R. Mannell, & J. Robert-Ribes (Eds.), Proceedings of the Fifth International Conference on Spoken Language Processing: vol. 5 (pp. 1751-1754). Sydney: ICLSP.

    Abstract

    Assimilation of place of articulation across a nasal and a following stop consonant is obligatory in Japanese, but not in Dutch. In four experiments the processing of assimilated forms by speakers of Japanese and Dutch was compared, using a task in which listeners blended pseudo-word pairs such as ranga-serupa. An assimilated blend of this pair would be rampa, an unassimilated blend rangpa. Japanese listeners produced significantly more assimilated than unassimilated forms, both with pseudo-Japanese and pseudo-Dutch materials, while Dutch listeners produced significantly more unassimilated than assimilated forms in each materials set. This suggests that Japanese listeners, whose native-language phonology involves obligatory assimilation constraints, represent the assimilated nasals in nasal-stop sequences as unmarked for place of articulation, while Dutch listeners, who are accustomed to hearing unassimilated forms, represent the same nasal segments as marked for place of articulation.
  • Cutler, A. (1998). How listeners find the right words. In Proceedings of the Sixteenth International Congress on Acoustics: Vol. 2 (pp. 1377-1380). Melville, NY: Acoustical Society of America.

    Abstract

    Languages contain tens of thousands of words, but these are constructed from a tiny handful of phonetic elements. Consequently, words resemble one another, or can be embedded within one another, a coup stick snot with standing. me process of spoken-word recognition by human listeners involves activation of multiple word candidates consistent with the input, and direct competition between activated candidate words. Further, human listeners are sensitive, at an early, prelexical, stage of speeeh processing, to constraints on what could potentially be a word of the language.
  • Cutler, A., Treiman, R., & Van Ooijen, B. (1998). Orthografik inkoncistensy ephekts in foneme detektion? In R. Mannell, & J. Robert-Ribes (Eds.), Proceedings of the Fifth International Conference on Spoken Language Processing: Vol. 6 (pp. 2783-2786). Sydney: ICSLP.

    Abstract

    The phoneme detection task is widely used in spoken word recognition research. Alphabetically literate participants, however, are more used to explicit representations of letters than of phonemes. The present study explored whether phoneme detection is sensitive to how target phonemes are, or may be, orthographically realised. Listeners detected the target sounds [b,m,t,f,s,k] in word-initial position in sequences of isolated English words. Response times were faster to the targets [b,m,t], which have consistent word-initial spelling, than to the targets [f,s,k], which are inconsistently spelled, but only when listeners’ attention was drawn to spelling by the presence in the experiment of many irregularly spelled fillers. Within the inconsistent targets [f,s,k], there was no significant difference between responses to targets in words with majority and minority spellings. We conclude that performance in the phoneme detection task is not necessarily sensitive to orthographic effects, but that salient orthographic manipulation can induce such sensitivity.
  • Cutler, A. (1998). Prosodic structure and word recognition. In A. D. Friederici (Ed.), Language comprehension: A biological perspective (pp. 41-70). Heidelberg: Springer.
  • Cutler, A. (1998). The recognition of spoken words with variable representations. In D. Duez (Ed.), Proceedings of the ESCA Workshop on Sound Patterns of Spontaneous Speech (pp. 83-92). Aix-en-Provence: Université de Aix-en-Provence.
  • Kuijpers, C. T., Coolen, R., Houston, D., & Cutler, A. (1998). Using the head-turning technique to explore cross-linguistic performance differences. In C. Rovee-Collier, L. Lipsitt, & H. Hayne (Eds.), Advances in infancy research: Vol. 12 (pp. 205-220). Stamford: Ablex.
  • McQueen, J. M., & Cutler, A. (1998). Morphology in word recognition. In A. M. Zwicky, & A. Spencer (Eds.), The handbook of morphology (pp. 406-427). Oxford: Blackwell.
  • McQueen, J. M., & Cutler, A. (1998). Spotting (different kinds of) words in (different kinds of) context. In R. Mannell, & J. Robert-Ribes (Eds.), Proceedings of the Fifth International Conference on Spoken Language Processing: Vol. 6 (pp. 2791-2794). Sydney: ICSLP.

    Abstract

    The results of a word-spotting experiment are presented in which Dutch listeners tried to spot different types of bisyllabic Dutch words embedded in different types of nonsense contexts. Embedded verbs were not reliably harder to spot than embedded nouns; this suggests that nouns and verbs are recognised via the same basic processes. Iambic words were no harder to spot than trochaic words, suggesting that trochaic words are not in principle easier to recognise than iambic words. Words were harder to spot in consonantal contexts (i.e., contexts which themselves could not be words) than in longer contexts which contained at least one vowel (i.e., contexts which, though not words, were possible words of Dutch). A control experiment showed that this difference was not due to acoustic differences between the words in each context. The results support the claim that spoken-word recognition is sensitive to the viability of sound sequences as possible words.
  • Boland, J. E., & Cutler, A. (1995). Interaction with autonomy: Defining multiple output models in psycholinguistic theory. Working Papers in Linguistic, 45, 1-10. Retrieved from http://hdl.handle.net/2066/15768.

    Abstract

    There are currently a number of psycholinguistic models in which processing at a particular level of representation is characterized by the generation of multiple outputs, with resolution involving the use of information from higher levels of processing. Surprisingly, models with this architecture have been characterized as autonomous within the domain of word recognition and as interactive within the domain of sentence processing. We suggest that the apparent internal confusion is not, as might be assumed, due to fundamental differences between lexical and syntactic processing. Rather, we believe that the labels in each domain were chosen in order to obtain maximal contrast between a new model and the model or models that were currently dominating the field.
  • Boland, J. E., & Cutler, A. (1995). Interaction with autonomy: Multiple Output models and the inadequacy of the Great Divide. Cognition, 58, 309-320. doi:10.1016/0010-0277(95)00684-2.

    Abstract

    There are currently a number of psycholinguistic models in which processing at a particular level of representation is characterized by the generation of multiple outputs, with resolution - but not generation - involving the use of information from higher levels of processing. Surprisingly, models with this architecture have been characterized as autonomous within the domain of word recognition but as interactive within the domain of sentence processing. We suggest that the apparent confusion is not, as might be assumed, due to fundamental differences between lexical and syntactic processing. Rather, we believe that the labels in each domain were chosen in order to obtain maximal contrast between a new model and the model or models that were currently dominating the field. The contradiction serves to highlight the inadequacy of a simple autonomy/interaction dichotomy for characterizing the architectures of current processing models.
  • Cutler, A., & Chen, H.-C. (1995). Phonological similarity effects in Cantonese word recognition. In K. Elenius, & P. Branderud (Eds.), Proceedings of the Thirteenth International Congress of Phonetic Sciences: Vol. 1 (pp. 106-109). Stockholm: Stockholm University.

    Abstract

    Two lexical decision experiments in Cantonese are described in which the recognition of spoken target words as a function of phonological similarity to a preceding prime is investigated. Phonological similaritv in first syllables produced inhibition, while similarity in second syllables led to facilitation. Differences between syllables in tonal and segmental structure had generally similar effects.
  • Cutler, A. (1995). Spoken word recognition and production. In J. L. Miller, & P. D. Eimas (Eds.), Speech, language and communication (pp. 97-136). New York: Academic Press.

    Abstract

    This chapter highlights that most language behavior consists of speaking and listening. The chapter also reveals differences and similarities between speaking and listening. The laboratory study of word production raises formidable problems; ensuring that a particular word is produced may subvert the spontaneous production process. Word production is investigated via slips and tip-of-the-tongue (TOT), primarily via instances of processing failure and via the technique of via the picture-naming task. The methodology of word production is explained in the chapter. The chapter also explains the phenomenon of interaction between various stages of word production and the process of speech recognition. In this context, it explores the difference between sound and meaning and examines whether or not the comparisons are appropriate between the processes of recognition and production of spoken words. It also describes the similarities and differences in the structure of the recognition and production systems. Finally, the chapter highlights the common issues in recognition and production research, which include the nuances of frequency of occurrence, morphological structure, and phonological structure.
  • Cutler, A. (1995). Spoken-word recognition. In G. Bloothooft, V. Hazan, D. Hubert, & J. Llisterri (Eds.), European studies in phonetics and speech communication (pp. 66-71). Utrecht: OTS.
  • Cutler, A. (1995). The perception of rhythm in spoken and written language. In J. Mehler, & S. Franck (Eds.), Cognition on cognition (pp. 283-288). Cambridge, MA: MIT Press.
  • Cutler, A., & McQueen, J. M. (1995). The recognition of lexical units in speech. In B. De Gelder, & J. Morais (Eds.), Speech and reading: A comparative approach (pp. 33-47). Hove, UK: Erlbaum.
  • Cutler, A. (1995). Universal and Language-Specific in the Development of Speech. Biology International, (Special Issue 33).
  • Fear, B. D., Cutler, A., & Butterfield, S. (1995). The strong/weak syllable distinction in English. Journal of the Acoustical Society of America, 97, 1893-1904. doi:10.1121/1.412063.

    Abstract

    Strong and weak syllables in English can be distinguished on the basis of vowel quality, of stress, or of both factors. Critical for deciding between these factors are syllables containing unstressed unreduced vowels, such as the first syllable of automata. In this study 12 speakers produced sentences containing matched sets of words with initial vowels ranging from stressed to reduced, at normal and at fast speech rates. Measurements of the duration, intensity, F0, and spectral characteristics of the word-initial vowels showed that unstressed unreduced vowels differed significantly from both stressed and reduced vowels. This result held true across speaker sex and dialect. The vowels produced by one speaker were then cross-spliced across the words within each set, and the resulting words' acceptability was rated by listeners. In general, cross-spliced words were only rated significantly less acceptable than unspliced words when reduced vowels interchanged with any other vowel. Correlations between rated acceptability and acoustic characteristics of the cross-spliced words demonstrated that listeners were attending to duration, intensity, and spectral characteristics. Together these results suggest that unstressed unreduced vowels in English pattern differently from both stressed and reduced vowels, so that no acoustic support for a binary categorical distinction exists; nevertheless, listeners make such a distinction, grouping unstressed unreduced vowels by preference with stressed vowels
  • McQueen, J. M., Cutler, A., Briscoe, T., & Norris, D. (1995). Models of continuous speech recognition and the contents of the vocabulary. Language and Cognitive Processes, 10, 309-331. doi:10.1080/01690969508407098.

    Abstract

    Several models of spoken word recognition postulate that recognition is achieved via a process of competition between lexical hypotheses. Competition not only provides a mechanism for isolated word recognition, it also assists in continuous speech recognition, since it offers a means of segmenting continuous input into individual words. We present statistics on the pattern of occurrence of words embedded in the polysyllabic words of the English vocabulary, showing that an overwhelming majority (84%) of polysyllables have shorter words embedded within them. Positional analyses show that these embeddings are most common at the onsets of the longer word. Although both phonological and syntactic constraints could rule out some embedded words, they do not remove the problem. Lexical competition provides a means of dealing with lexical embedding. It is also supported by a growing body of experimental evidence. We present results which indicate that competition operates both between word candidates that begin at the same point in the input and candidates that begin at different points (McQueen, Norris, & Cutler, 1994, Noms, McQueen, & Cutler, in press). We conclude that lexical competition is an essential component in models of continuous speech recognition.
  • Norris, D., McQueen, J. M., & Cutler, A. (1995). Competition and segmentation in spoken word recognition. Journal of Experimental Psychology: Learning, Memory, and Cognition, 21, 1209-1228.

    Abstract

    Spoken utterances contain few reliable cues to word boundaries, but listeners nonetheless experience little difficulty identifying words in continuous speech. The authors present data and simulations that suggest that this ability is best accounted for by a model of spoken-word recognition combining competition between alternative lexical candidates and sensitivity to prosodic structure. In a word-spotting experiment, stress pattern effects emerged most clearly when there were many competing lexical candidates for part of the input. Thus, competition between simultaneously active word candidates can modulate the size of prosodic effects, which suggests that spoken-word recognition must be sensitive both to prosodic structure and to the effects of competition. A version of the Shortlist model ( D. G. Norris, 1994b) incorporating the Metrical Segmentation Strategy ( A. Cutler & D. Norris, 1988) accurately simulates the results using a lexicon of more than 25,000 words.
  • Otake, T., Davis, S. M., & Cutler, A. (1995). Listeners’ representations of within-word structure: A cross-linguistic and cross-dialectal investigation. In J. Pardo (Ed.), Proceedings of EUROSPEECH 95: Vol. 3 (pp. 1703-1706). Madrid: European Speech Communication Association.

    Abstract

    Japanese, British English and American English listeners were presented with spoken words in their native language, and asked to mark on a written transcript of each word the first natural division point in the word. The results showed clear and strong patterns of consensus, indicating that listeners have available to them conscious representations of within-word structure. Orthography did not play a strongly deciding role in the results. The patterns of response were at variance with results from on-line studies of speech segmentation, suggesting that the present task taps not those representations used in on-line listening, but levels of representation which may involve much richer knowledge of word-internal structure.
  • Botelho da Silva, T., & Cutler, A. (1993). Ill-formedness and transformability in Portuguese idioms. In C. Cacciari, & P. Tabossi (Eds.), Idioms: Processing, structure and interpretation (pp. 129-143). Hillsdale, NJ: Erlbaum.
  • Cutler, A. (1993). Language-specific processing: Does the evidence converge? In G. T. Altmann, & R. C. Shillcock (Eds.), Cognitive models of speech processing: The Sperlonga Meeting II (pp. 115-123). Hillsdale, NJ: Erlbaum.
  • Cutler, A. (1993). Phonological cues to open- and closed-class words in the processing of spoken sentences. Journal of Psycholinguistic Research, 22, 109-131.

    Abstract

    Evidence is presented that (a) the open and the closed word classes in English have different phonological characteristics, (b) the phonological dimension on which they differ is one to which listeners are highly sensitive, and (c) spoken open- and closed-class words produce different patterns of results in some auditory recognition tasks. What implications might link these findings? Two recent lines of evidence from disparate paradigms—the learning of an artificial language, and natural and experimentally induced misperception of juncture—are summarized, both of which suggest that listeners are sensitive to the phonological reflections of open- vs. closed-class word status. Although these correlates cannot be strictly necessary for efficient processing, if they are present listeners exploit them in making word class assignments. That such a use of phonological information is of value to listeners could be indirect evidence that open- vs. closed-class words undergo different processing operations. Parts of the research reported in this paper were carried out in collaboration with Sally Butterfield and David Carter, and supported by the Alvey Directorate (United Kingdom). Jonathan Stankler's master's research was supported by the Science and Engineering Research Council (United Kingdom). Thanks to all of the above, and to Merrill Garrett, Mike Kelly, James McQueen, and Dennis Norris for further assistance.
  • Cutler, A., Kearns, R., Norris, D., & Scott, D. R. (1993). Problems with click detection: Insights from cross-linguistic comparisons. Speech Communication, 13, 401-410. doi:10.1016/0167-6393(93)90038-M.

    Abstract

    Cross-linguistic comparisons may shed light on the levels of processing involved in the performance of psycholinguistic tasks. For instance, if the same pattern of results appears whether or not subjects understand the experimental materials, it may be concluded that the results do not reflect higher-level linguistic processing. In the present study, English and French listeners performed two tasks - click location and speeded click detection - with both English and French sentences, closely matched for syntactic and phonological structure. Clicks were located more accurately in open- than in closed-class words in both English and French; they were detected more rapidly in open- than in closed-class words in English, but not in French. The two listener groups produced the same pattern of responses, suggesting that higher-level linguistic processing was not involved in the listeners' responses. It is concluded that click detection tasks are primarily sensitive to low-level (e.g. acoustic) effects, and hence are not well suited to the investigation of linguistic processing.
  • Cutler, A. (1993). Segmentation problems, rhythmic solutions. Lingua, 92, 81-104. doi:10.1016/0024-3841(94)90338-7.

    Abstract

    The lexicon contains discrete entries, which must be located in speech input in order for speech to be understood; but the continuity of speech signals means that lexical access from spoken input involves a segmentation problem for listeners. The speech environment of prelinguistic infants may not provide special information to assist the infant listeners in solving this problem. Mature language users in possession of a lexicon might be thought to be able to avoid explicit segmentation of speech by relying on information from successful lexical access; however, evidence from adult perceptual studies indicates that listeners do use explicit segmentation procedures. These procedures differ across languages and seem to exploit language-specific rhythmic structure. Efficient as these procedures are, they may not have been developed in response to statistical properties of the input, because bilinguals, equally competent in two languages, apparently only possess one rhythmic segmentation procedure. The origin of rhythmic segmentation may therefore lie in the infant's exploitation of rhythm to solve the segmentation problem and gain a first toehold on lexical acquisition. Recent evidence from speech production and perception studies with prelinguistic infants supports the claim that infants are sensitive to rhythmic structure and its relationship to lexical segmentation.
  • Cutler, A. (1993). Segmenting speech in different languages. The Psychologist, 6(10), 453-455.
  • Cutler, A., & Mehler, J. (1993). The periodicity bias. Journal of Phonetics, 21, 101-108.
  • Jusczyk, P. W., Cutler, A., & Redanz, N. J. (1993). Infants’ preference for the predominant stress patterns of English words. Child Development, 64, 675-687. Retrieved from http://www.jstor.org/stable/1131210.

    Abstract

    One critical aspect of language acquisition is the development of a lexicon that associates sounds and meanings; but developing a lexicon first requires that the infant segment utterances into individual words. How might the infant begin this process? The present study was designed to examine the potential role that sensitivity to predominant stress patterns of words might play in lexical development. In English, by far the majority of words have stressed (strong) initial syllables. Experiment 1 of our study demonstrated that by 9 months of age American infants listen significantly longer to words with strong/weak stress patterns than to words with weak/strong stress patterns. However, Experiment 2 showed that no significant preferences for the predominant stress pattern appear with 6-month-old infants, which suggests that the preference develops as a result of increasing familiarity with the prosodic features of the native language. In a third experiment, 9-month-olds showed a preference for strong/weak patterns even when the speech input was low-pass filtered, which suggests that their preference is specifically for the prosodic structure of the words. Together the results suggest that attention to predominant stress patterns in the native language may form an important part of the infant's process of developing a lexicon.
  • Nix, A. J., Mehta, G., Dye, J., & Cutler, A. (1993). Phoneme detection as a tool for comparing perception of natural and synthetic speech. Computer Speech and Language, 7, 211-228. doi:10.1006/csla.1993.1011.

    Abstract

    On simple intelligibility measures, high-quality synthesiser output now scores almost as well as natural speech. Nevertheless, it is widely agreed that perception of synthetic speech is a harder task for listeners than perception of natural speech; in particular, it has been hypothesized that listeners have difficulty identifying phonemes in synthetic speech. If so, a simple measure of the speed with which a phoneme can be identified should prove a useful tool for comparing perception of synthetic and natural speech. The phoneme detection task was here used in three experiments comparing perception of natural and synthetic speech. In the first, response times to synthetic and natural targets were not significantly different, but in the second and third experiments response times to synthetic targets were significantly slower than to natural targets. A speed-accuracy tradeoff in the third experiment suggests that an important factor in this task is the response criterion adopted by subjects. It is concluded that the phoneme detection task is a useful tool for investigating phonetic processing of synthetic speech input, but subjects must be encouraged to adopt a response criterion which emphasizes rapid responding. When this is the case, significantly longer response times for synthetic targets can indicate a processing disadvantage for synthetic speech at an early level of phonetic analysis.
  • Otake, T., Hatano, G., Cutler, A., & Mehler, J. (1993). Mora or syllable? Speech segmentation in Japanese. Journal of Memory and Language, 32, 258-278. doi:10.1006/jmla.1993.1014.

    Abstract

    Four experiments examined segmentation of spoken Japanese words by native and non-native listeners. Previous studies suggested that language rhythm determines the segmentation unit most natural to native listeners: French has syllabic rhythm, and French listeners use the syllable in segmentation, while English has stress rhythm, and segmentation by English listeners is based on stress. The rhythm of Japanese is based on a subsyllabic unit, the mora. In the present experiments Japanese listeners′ response patterns were consistent with moraic segmentation; acoustic artifacts could not have determined the results since nonnative (English and French) listeners showed different response patterns with the same materials. Predictions of a syllabic hypothesis were disconfirmed in the Japanese listeners′ results; in contrast, French listeners showed a pattern of responses consistent with the syllabic hypothesis. The results provide further evidence that listeners′ segmentation of spoken words relies on procedures determined by the characteristic phonology of their native language.
  • Van Ooijen, B., Cutler, A., & Berinetto, P. M. (1993). Click detection in Italian and English. In Eurospeech 93: Vol. 1 (pp. 681-684). Berlin: ESCA.

    Abstract

    We report four experiments in which English and Italian monolinguals detected clicks in continous speech in their native language. Two of the experiments used an off-line location task, and two used an on-line reaction time task. Despite there being large differences between English and Italian with respect to rhythmic characteristics, very similar response patterns were found for the two language groups. It is concluded that the process of click detection operates independently from language-specific differences in perceptual processing at the sublexical level.
  • Young, D., Altmann, G. T., Cutler, A., & Norris, D. (1993). Metrical structure and the perception of time-compressed speech. In Eurospeech 93: Vol. 2 (pp. 771-774).

    Abstract

    In the absence of explicitly marked cues to word boundaries, listeners tend to segment spoken English at the onset of strong syllables. This may suggest that under difficult listening conditions, speech should be easier to recognize where strong syllables are word-initial. We report two experiments in which listeners were presented with sentences which had been time-compressed to make listening difficult. The first study contrasted sentences in which all content words began with strong syllables with sentences in which all content words began with weak syllables. The intelligibility of the two groups of sentences did not differ significantly. Apparent rhythmic effects in the results prompted a second experiment; however, no significant effects of systematic rhythmic manipulation were observed. In both experiments, the strongest predictor of intelligibility was the rated plausibility of the sentences. We conclude that listeners' recognition responses to time-compressed speech may be strongly subject to experiential bias; effects of rhythmic structure are most likely to show up also as bias effects.
  • Cutler, A., & Foss, D. (1977). On the role of sentence stress in sentence processing. Language and Speech, 20, 1-10.
  • Cutler, A. (1977). The context-dependence of "intonational meanings". In W. Beach, S. Fox, & S. Philosoph (Eds.), Papers from the Thirteenth Regional Meeting, Chicago Linguistic Society (pp. 104-115). Chicago, Ill.: CLS.
  • Cutler, A. (1977). The psychological reality of word formation and lexical stress rules. In E. Fischer-Jørgensen, J. Rischel, & N. Thorsen (Eds.), Proceedings of the Ninth International Congress of Phonetic Sciences: Vol. 2 (pp. 79-85). Copenhagen: Institute of Phonetics, University of Copenhagen.
  • Fay, D., & Cutler, A. (1977). Malapropisms and the structure of the mental lexicon. Linguistic Inquiry, 8, 505-520. Retrieved from http://www.jstor.org/stable/4177997.
  • Cutler, A. (1970). An experimental method for semantic field study. Linguistic Communications, 2, 87-94.

    Abstract

    This paper emphasizes the need for empirical research and objective discovery procedures in semantics, and illustrates a method by which these goals may be obtained. The aim of the methodology described is to provide a description of the internal structure of a semantic field by eliciting the description--in an objective, standardized manner--from a representative group of native speakers. This would produce results that would be equally obtainable by any linguist using the same method under the same conditions with a similarly representative set of informants. The standardized method suggested by the author is the Semantic Differential developed by C. E. Osgood in the 1950's. Applying this method to semantic research, it is further hypothesized that, should different members of a semantic field be employed as concepts on a Semantic Differential task, a factor analysis of the results would reveal the dimensions operative within the body of data. The author demonstrates the use of the Semantic Differential and factor analysis in an actual experiment.

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