Anne Cutler

Publications

Displaying 1 - 27 of 27
  • Bruggeman, L., & Cutler, A. (2019). The dynamics of lexical activation and competition in bilinguals’ first versus second language. In S. Calhoun, P. Escudero, M. Tabain, & P. Warren (Eds.), Proceedings of the 19th International Congress of Phonetic Sciences (ICPhS 20195) (pp. 1342-1346). Canberra, Australia: Australasian Speech Science and Technology Association Inc.

    Abstract

    Speech input causes listeners to activate multiple candidate words which then compete with one another. These include onset competitors, that share a beginning (bumper, butter), but also, counterintuitively, rhyme competitors, sharing an ending (bumper, jumper). In L1, competition is typically stronger for onset than for rhyme. In L2, onset competition has been attested but rhyme competition has heretofore remained largely unexamined. We assessed L1 (Dutch) and L2 (English) word recognition by the same late-bilingual individuals. In each language, eye gaze was recorded as listeners heard sentences and viewed sets of drawings: three unrelated, one depicting an onset or rhyme competitor of a word in the input. Activation patterns revealed substantial onset competition but no significant rhyme competition in either L1 or L2. Rhyme competition may thus be a “luxury” feature of maximally efficient listening, to be abandoned when resources are scarcer, as in listening by late bilinguals, in either language.
  • Cutler, A., Burchfield, A., & Antoniou, M. (2019). A criterial interlocutor tally for successful talker adaptation? In S. Calhoun, P. Escudero, M. Tabain, & P. Warren (Eds.), Proceedings of the 19th International Congress of Phonetic Sciences (ICPhS 20195) (pp. 1485-1489). Canberra, Australia: Australasian Speech Science and Technology Association Inc.

    Abstract

    Part of the remarkable efficiency of listening is accommodation to unfamiliar talkers’ specific pronunciations by retuning of phonemic intercategory boundaries. Such retuning occurs in second (L2) as well as first language (L1); however, recent research with emigrés revealed successful adaptation in the environmental L2 but, unprecedentedly, not in L1 despite continuing L1 use. A possible explanation involving relative exposure to novel talkers is here tested in heritage language users with Mandarin as family L1 and English as environmental language. In English, exposure to an ambiguous sound in disambiguating word contexts prompted the expected adjustment of phonemic boundaries in subsequent categorisation. However, no adjustment occurred in Mandarin, again despite regular use. Participants reported highly asymmetric interlocutor counts in the two languages. We conclude that successful retuning ability requires regular exposure to novel talkers in the language in question, a criterion not met for the emigrés’ or for these heritage users’ L1.
  • Joo, H., Jang, J., Kim, S., Cho, T., & Cutler, A. (2019). Prosodic structural effects on coarticulatory vowel nasalization in Australian English in comparison to American English. In S. Calhoun, P. Escudero, M. Tabain, & P. Warren (Eds.), Proceedings of the 19th International Congress of Phonetic Sciences (ICPhS 20195) (pp. 835-839). Canberra, Australia: Australasian Speech Science and Technology Association Inc.

    Abstract

    This study investigates effects of prosodic factors (prominence, boundary) on coarticulatory Vnasalization in Australian English (AusE) in CVN and NVC in comparison to those in American English (AmE). As in AmE, prominence was found to lengthen N, but to reduce V-nasalization, enhancing N’s nasality and V’s orality, respectively (paradigmatic contrast enhancement). But the prominence effect in CVN was more robust than that in AmE. Again similar to findings in AmE, boundary induced a reduction of N-duration and V-nasalization phrase-initially (syntagmatic contrast enhancement), and increased the nasality of both C and V phrasefinally. But AusE showed some differences in terms of the magnitude of V nasalization and N duration. The results suggest that the linguistic contrast enhancements underlie prosodic-structure modulation of coarticulatory V-nasalization in comparable ways across dialects, while the fine phonetic detail indicates that the phonetics-prosody interplay is internalized in the individual dialect’s phonetic grammar.
  • Nazzi, T., & Cutler, A. (2019). How consonants and vowels shape spoken-language recognition. Annual Review of Linguistics, 5, 25-47. doi:10.1146/annurev-linguistics-011718-011919.

    Abstract

    All languages instantiate a consonant/vowel contrast. This contrast has processing consequences at different levels of spoken-language recognition throughout the lifespan. In adulthood, lexical processing is more strongly associated with consonant than with vowel processing; this has been demonstrated across 13 languages from seven language families and in a variety of auditory lexical-level tasks (deciding whether a spoken input is a word, spotting a real word embedded in a minimal context, reconstructing a word minimally altered into a pseudoword, learning new words or the “words” of a made-up language), as well as in written-word tasks involving phonological processing. In infancy, a consonant advantage in word learning and recognition is found to emerge during development in some languages, though possibly not in others, revealing that the stronger lexicon–consonant association found in adulthood is learned. Current research is evaluating the relative contribution of the early acquisition of the acoustic/phonetic and lexical properties of the native language in the emergence of this association
  • Cutler, A., & Bruggeman, L. (2013). Vocabulary structure and spoken-word recognition: Evidence from French reveals the source of embedding asymmetry. In Proceedings of INTERSPEECH: 14th Annual Conference of the International Speech Communication Association (pp. 2812-2816).

    Abstract

    Vocabularies contain hundreds of thousands of words built from only a handful of phonemes, so that inevitably longer words tend to contain shorter ones. In many languages (but not all) such embedded words occur more often word-initially than word-finally, and this asymmetry, if present, has farreaching consequences for spoken-word recognition. Prior research had ascribed the asymmetry to suffixing or to effects of stress (in particular, final syllables containing the vowel schwa). Analyses of the standard French vocabulary here reveal an effect of suffixing, as predicted by this account, and further analyses of an artificial variety of French reveal that extensive final schwa has an independent and additive effect in promoting the embedding asymmetry.
  • Johnson, E. K., Lahey, M., Ernestus, M., & Cutler, A. (2013). A multimodal corpus of speech to infant and adult listeners. Journal of the Acoustical Society of America, 134, EL534-EL540. doi:10.1121/1.4828977.

    Abstract

    An audio and video corpus of speech addressed to 28 11-month-olds is described. The corpus allows comparisons between adult speech directed towards infants, familiar adults and unfamiliar adult addressees, as well as of caregivers’ word teaching strategies across word classes. Summary data show that infant-directed speech differed more from speech to unfamiliar than familiar adults; that word teaching strategies for nominals versus verbs and adjectives differed; that mothers mostly addressed infants with multi-word utterances; and that infants’ vocabulary size was unrelated to speech rate, but correlated positively with predominance of continuous caregiver speech (not of isolated words) in the input.
  • Kooijman, V., Junge, C., Johnson, E. K., Hagoort, P., & Cutler, A. (2013). Predictive brain signals of linguistic development. Frontiers in Psychology, 4: 25. doi:10.3389/fpsyg.2013.00025.

    Abstract

    The ability to extract word forms from continuous speech is a prerequisite for constructing a vocabulary and emerges in the first year of life. Electrophysiological (ERP) studies of speech segmentation by 9- to 12-month-old listeners in several languages have found a left-localized negativity linked to word onset as a marker of word detection. We report an ERP study showing significant evidence of speech segmentation in Dutch-learning 7-month-olds. In contrast to the left-localized negative effect reported with older infants, the observed overall mean effect had a positive polarity. Inspection of individual results revealed two participant sub-groups: a majority showing a positive-going response, and a minority showing the left negativity observed in older age groups. We retested participants at age three, on vocabulary comprehension and word and sentence production. On every test, children who at 7 months had shown the negativity associated with segmentation of words from speech outperformed those who had produced positive-going brain responses to the same input. The earlier that infants show the left-localized brain responses typically indicating detection of words in speech, the better their early childhood language skills.
  • Otake, T., & Cutler, A. (2013). Lexical selection in action: Evidence from spontaneous punning. Language and Speech, 56(4), 555-573. doi:10.1177/0023830913478933.

    Abstract

    Analysis of a corpus of spontaneously produced Japanese puns from a single speaker over a two-year period provides a view of how a punster selects a source word for a pun and transforms it into another word for humorous effect. The pun-making process is driven by a principle of similarity: the source word should as far as possible be preserved (in terms of segmental sequence) in the pun. This renders homophones (English example: band–banned) the pun type of choice, with part–whole relationships of embedding (cap–capture), and mutations of the source word (peas–bees) rather less favored. Similarity also governs mutations in that single-phoneme substitutions outnumber larger changes, and in phoneme substitutions, subphonemic features tend to be preserved. The process of spontaneous punning thus applies, on line, the same similarity criteria as govern explicit similarity judgments and offline decisions about pun success (e.g., for inclusion in published collections). Finally, the process of spoken-word recognition is word-play-friendly in that it involves multiple word-form activation and competition, which, coupled with known techniques in use in difficult listening conditions, enables listeners to generate most pun types as offshoots of normal listening procedures.
  • Van der Zande, P., Jesse, A., & Cutler, A. (2013). Lexically guided retuning of visual phonetic categories. Journal of the Acoustical Society of America, 134, 562-571. doi:10.1121/1.4807814.

    Abstract

    Listeners retune the boundaries between phonetic categories to adjust to individual speakers' productions. Lexical information, for example, indicates what an unusual sound is supposed to be, and boundary retuning then enables the speaker's sound to be included in the appropriate auditory phonetic category. In this study, it was investigated whether lexical knowledge that is known to guide the retuning of auditory phonetic categories, can also retune visual phonetic categories. In Experiment 1, exposure to a visual idiosyncrasy in ambiguous audiovisually presented target words in a lexical decision task indeed resulted in retuning of the visual category boundary based on the disambiguating lexical context. In Experiment 2 it was tested whether lexical information retunes visual categories directly, or indirectly through the generalization from retuned auditory phonetic categories. Here, participants were exposed to auditory-only versions of the same ambiguous target words as in Experiment 1. Auditory phonetic categories were retuned by lexical knowledge, but no shifts were observed for the visual phonetic categories. Lexical knowledge can therefore guide retuning of visual phonetic categories, but lexically guided retuning of auditory phonetic categories is not generalized to visual categories. Rather, listeners adjust auditory and visual phonetic categories to talker idiosyncrasies separately.
  • El Aissati, A., McQueen, J. M., & Cutler, A. (2012). Finding words in a language that allows words without vowels. Cognition, 124, 79-84. doi:10.1016/j.cognition.2012.03.006.

    Abstract

    Across many languages from unrelated families, spoken-word recognition is subject to a constraint whereby potential word candidates must contain a vowel. This constraint minimizes competition from embedded words (e.g., in English, disfavoring win in twin because t cannot be a word). However, the constraint would be counter-productive in certain languages that allow stand-alone vowelless open-class words. One such language is Berber (where t is indeed a word). Berber listeners here detected words affixed to nonsense contexts with or without vowels. Length effects seen in other languages replicated in Berber, but in contrast to prior findings, word detection was not hindered by vowelless contexts. When words can be vowelless, otherwise universal constraints disfavoring vowelless words do not feature in spoken-word recognition.

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  • Cutler, A., & Davis, C. (2012). An orthographic effect in phoneme processing, and its limitations. Frontiers in Psychology, 3, 18. doi:10.3389/fpsyg.2012.00018.

    Abstract

    To examine whether lexically stored knowledge about spelling influences phoneme evaluation, we conducted three experiments with a low-level phonetic judgement task: phoneme goodness rating. In each experiment, listeners heard phonetic tokens varying along a continuum centred on /s/, occurring finally in isolated word or nonword tokens. An effect of spelling appeared in Experiment 1: Native English speakers’ goodness ratings for the best /s/ tokens were significantly higher in words spelled with S (e.g., bless) than in words spelled with C (e.g., voice). No such difference appeared when nonnative speakers rated the same materials in Experiment 2, indicating that the difference could not be due to acoustic characteristics of the S- versus C-words. In Experiment 3, nonwords with lexical neighbours consistently spelled with S (e.g., pless) versus with C (e.g., floice) failed to elicit orthographic neighbourhood effects; no significant difference appeared in native English speakers’ ratings for the S-consistent versus the C-consistent sets. Obligatory influence of lexical knowledge on phonemic processing would have predicted such neighbourhood effects; the findings are thus better accommodated by models in which phonemic decisions draw strategically upon lexical information.
  • Cutler, A. (2012). Eentaalpsychologie is geen taalpsychologie: Part II. [Valedictory lecture Radboud University]. Nijmegen: Radboud University.

    Abstract

    Rede uitgesproken bij het afscheid als hoogleraar Vergelijkende taalpsychologie aan de Faculteit der Sociale Wetenschappen van de Radboud Universiteit Nijmegen op donderdag 20 september 2012
  • Cutler, A. (2012). Native listening: Language experience and the recognition of spoken words. Cambridge, MA: MIT Press.

    Abstract

    Understanding speech in our native tongue seems natural and effortless; listening to speech in a nonnative language is a different experience. In this book, Anne Cutler argues that listening to speech is a process of native listening because so much of it is exquisitely tailored to the requirements of the native language. Her cross-linguistic study (drawing on experimental work in languages that range from English and Dutch to Chinese and Japanese) documents what is universal and what is language specific in the way we listen to spoken language. Cutler describes the formidable range of mental tasks we carry out, all at once, with astonishing speed and accuracy, when we listen. These include evaluating probabilities arising from the structure of the native vocabulary, tracking information to locate the boundaries between words, paying attention to the way the words are pronounced, and assessing not only the sounds of speech but prosodic information that spans sequences of sounds. She describes infant speech perception, the consequences of language-specific specialization for listening to other languages, the flexibility and adaptability of listening (to our native languages), and how language-specificity and universality fit together in our language processing system. Drawing on her four decades of work as a psycholinguist, Cutler documents the recent growth in our knowledge about how spoken-word recognition works and the role of language structure in this process. Her book is a significant contribution to a vibrant and rapidly developing field.
  • Cutler, A. (2012). Native listening: The flexibility dimension. Dutch Journal of Applied Linguistics, 1(2), 169-187.

    Abstract

    The way we listen to spoken language is tailored to the specific benefit of native-language speech input. Listening to speech in non-native languages can be significantly hindered by this native bias. Is it possible to determine the degree to which a listener is listening in a native-like manner? Promising indications of how this question may be tackled are provided by new research findings concerning the great flexibility that characterises listening to the L1, in online adjustment of phonetic category boundaries for adaptation across talkers, and in modulation of lexical dynamics for adjustment across listening conditions. This flexibility pays off in many dimensions, including listening in noise, adaptation across dialects, and identification of voices. These findings further illuminate the robustness and flexibility of native listening, and potentially point to ways in which we might begin to assess degrees of ‘native-likeness’ in this skill.
  • Cutler, A., Otake, T., & Bruggeman, L. (2012). Phonologically determined asymmetries in vocabulary structure across languages. Journal of the Acoustical Society of America, 132(2), EL155-EL160. doi:10.1121/1.4737596.

    Abstract

    Studies of spoken-word recognition have revealed that competition from embedded words differs in strength as a function of where in the carrier word the embedded word is found and have further shown embedding patterns to be skewed such that embeddings in initial position in carriers outnumber embeddings in final position. Lexico-statistical analyses show that this skew is highly attenuated in Japanese, a noninflectional language. Comparison of the extent of the asymmetry in the three Germanic languages English, Dutch, and German allows the source to be traced to a combination of suffixal morphology and vowel reduction in unstressed syllables.
  • Junge, C., Cutler, A., & Hagoort, P. (2012). Electrophysiological evidence of early word learning. Neuropsychologia, 50, 3702-3712. doi:10.1016/j.neuropsychologia.2012.10.012.

    Abstract

    Around their first birthday infants begin to talk, yet they comprehend words long before. This study investigated the event-related potentials (ERP) responses of nine-month-olds on basic level picture-word pairings. After a familiarization phase of six picture-word pairings per semantic category, comprehension for novel exemplars was tested in a picture-word matching paradigm. ERPs time-locked to pictures elicited a modulation of the Negative Central (Nc) component, associated with visual attention and recognition. It was attenuated by category repetition as well as by the type-token ratio of picture context. ERPs time-locked to words in the training phase became more negative with repetition (N300-600), but there was no influence of picture type-token ratio, suggesting that infants have identified the concept of each picture before a word was presented. Results from the test phase provided clear support that infants integrated word meanings with (novel) picture context. Here, infants showed different ERP responses for words that did or did not align with the picture context: a phonological mismatch (N200) and a semantic mismatch (N400). Together, results were informative of visual categorization, word recognition and word-to-world-mappings, all three crucial processes for vocabulary construction.
  • Junge, C., Kooijman, V., Hagoort, P., & Cutler, A. (2012). Rapid recognition at 10 months as a predictor of language development. Developmental Science, 15, 463-473. doi:10.1111/j.1467-7687.2012.1144.x.

    Abstract

    Infants’ ability to recognize words in continuous speech is vital for building a vocabulary.We here examined the amount and type of exposure needed for 10-month-olds to recognize words. Infants first heard a word, either embedded within an utterance or in isolation, then recognition was assessed by comparing event-related potentials to this word versus a word that they had not heard directly before. Although all 10-month-olds showed recognition responses to words first heard in isolation, not all infants showed such responses to words they had first heard within an utterance. Those that did succeed in the latter, harder, task, however, understood more words and utterances when re-tested at 12 months, and understood more words and produced more words at 24 months, compared with those who had shown no such recognition response at 10 months. The ability to rapidly recognize the words in continuous utterances is clearly linked to future language development.
  • McQueen, J. M., Tyler, M., & Cutler, A. (2012). Lexical retuning of children’s speech perception: Evidence for knowledge about words’ component sounds. Language Learning and Development, 8, 317-339. doi:10.1080/15475441.2011.641887.

    Abstract

    Children hear new words from many different talkers; to learn words most efficiently, they should be able to represent them independently of talker-specific pronunciation detail. However, do children know what the component sounds of words should be, and can they use that knowledge to deal with different talkers' phonetic realizations? Experiment 1 replicated prior studies on lexically guided retuning of speech perception in adults, with a picture-verification methodology suitable for children. One participant group heard an ambiguous fricative ([s/f]) replacing /f/ (e.g., in words like giraffe); another group heard [s/f] replacing /s/ (e.g., in platypus). The first group subsequently identified more tokens on a Simpie-[s/f]impie-Fimpie toy-name continuum as Fimpie. Experiments 2 and 3 found equivalent lexically guided retuning effects in 12- and 6-year-olds. Children aged 6 have all that is needed for adjusting to talker variation in speech: detailed and abstract phonological representations and the ability to apply them during spoken-word recognition.

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  • Tuinman, A., Mitterer, H., & Cutler, A. (2012). Resolving ambiguity in familiar and unfamiliar casual speech. Journal of Memory and Language, 66, 530-544. doi:10.1016/j.jml.2012.02.001.

    Abstract

    In British English, the phrase Canada aided can sound like Canada raided if the speaker links the two vowels at the word boundary with an intrusive /r/. There are subtle phonetic differences between an onset /r/ and an intrusive /r/, however. With cross-modal priming and eye-tracking, we examine how native British English listeners and non-native (Dutch) listeners deal with the lexical ambiguity arising from this language-specific connected speech process. Together the results indicate that the presence of /r/ initially activates competing words for both listener groups; however, the native listeners rapidly exploit the phonetic cues and achieve correct lexical selection. In contrast, these advanced L2 listeners to English failed to recover from the /r/-induced competition, and failed to match native performance in either task. The /r/-intrusion process, which adds a phoneme to speech input, thus causes greater difficulty for L2 listeners than connectedspeech processes which alter or delete phonemes.
  • Warner, N. L., McQueen, J. M., Liu, P. Z., Hoffmann, M., & Cutler, A. (2012). Timing of perception for all English diphones [Abstract]. Program abstracts from the 164th Meeting of the Acoustical Society of America published in the Journal of the Acoustical Society of America, 132(3), 1967.

    Abstract

    Information in speech does not unfold discretely over time; perceptual cues are gradient and overlapped. However, this varies greatly across segments and environments: listeners cannot identify the affricate in /ptS/ until the frication, but information about the vowel in /li/ begins early. Unlike most prior studies, which have concentrated on subsets of language sounds, this study tests perception of every English segment in every phonetic environment, sampling perceptual identification at six points in time (13,470 stimuli/listener; 20 listeners). Results show that information about consonants after another segment is most localized for affricates (almost entirely in the release), and most gradual for voiced stops. In comparison to stressed vowels, unstressed vowels have less information spreading to neighboring segments and are less well identified. Indeed, many vowels, especially lax ones, are poorly identified even by the end of the following segment. This may partly reflect listeners’ familiarity with English vowels’ dialectal variability. Diphthongs and diphthongal tense vowels show the most sudden improvement in identification, similar to affricates among the consonants, suggesting that information about segments defined by acoustic change is highly localized. This large dataset provides insights into speech perception and data for probabilistic modeling of spoken word recognition.
  • Cutler, A. (1986). Forbear is a homophone: Lexical prosody does not constrain lexical access. Language and Speech, 29, 201-220.

    Abstract

    Because stress can occur in any position within an Eglish word, lexical prosody could serve as a minimal distinguishing feature between pairs of words. However, most pairs of English words with stress pattern opposition also differ vocalically: OBject an obJECT, CONtent and content have different vowels in their first syllables an well as different stress patters. To test whether prosodic information is made use in auditory word recognition independently of segmental phonetic information, it is necessary to examine pairs like FORbear – forBEAR of TRUSty – trusTEE, semantically unrelated words which echbit stress pattern opposition but no segmental difference. In a cross-modal priming task, such words produce the priming effects characteristic of homophones, indicating that lexical prosody is not used in the same was as segmental structure to constrain lexical access.
  • Cutler, A. (1986). Phonological structure in speech recognition. Phonology Yearbook, 3, 161-178. Retrieved from http://www.jstor.org/stable/4615397.

    Abstract

    Two bodies of recent research from experimental psycholinguistics are summarised, each of which is centred upon a concept from phonology: LEXICAL STRESS and the SYLLABLE. The evidence indicates that neither construct plays a role in prelexical representations during speech recog- nition. Both constructs, however, are well supported by other performance evidence. Testing phonological claims against performance evidence from psycholinguistics can be difficult, since the results of studies designed to test processing models are often of limited relevance to phonological theory.
  • Cutler, A., & Swinney, D. A. (1986). Prosody and the development of comprehension. Journal of Child Language, 14, 145-167.

    Abstract

    Four studies are reported in which young children’s response time to detect word targets was measured. Children under about six years of age did not show response time advantage for accented target words which adult listeners show. When semantic focus of the target word was manipulated independently of accent, children of about five years of age showed an adult-like response time advantage for focussed targets, but children younger than five did not. Id is argued that the processing advantage for accented words reflect the semantic role of accent as an expression of sentence focus. Processing advantages for accented words depend on the prior development of representations of sentence semantic structure, including the concept of focus. The previous literature on the development of prosodic competence shows an apparent anomaly in that young children’s productive skills appear to outstrip their receptive skills; however, this anomaly disappears if very young children’s prosody is assumed to be produced without an underlying representation of the relationship between prosody and semantics.
  • Cutler, A., & Butterfield, S. (1986). The perceptual integrity of initial consonant clusters. In R. Lawrence (Ed.), Speech and Hearing: Proceedings of the Institute of Acoustics (pp. 31-36). Edinburgh: Institute of Acoustics.
  • Cutler, A., Mehler, J., Norris, D., & Segui, J. (1986). The syllable’s differing role in the segmentation of French and English. Journal of Memory and Language, 25, 385-400. doi:10.1016/0749-596X(86)90033-1.

    Abstract

    Speech segmentation procedures may differ in speakers of different languages. Earlier work based on French speakers listening to French words suggested that the syllable functions as a segmentation unit in speech processing. However, while French has relatively regular and clearly bounded syllables, other languages, such as English, do not. No trace of syllabifying segmentation was found in English listeners listening to English words, French words, or nonsense words. French listeners, however, showed evidence of syllabification even when they were listening to English words. We conclude that alternative segmentation routines are available to the human language processor. In some cases speech segmentation may involve the operation of more than one procedure
  • Cutler, A. (1986). Why readers of this newsletter should run cross-linguistic experiments. European Psycholinguistics Association Newsletter, 13, 4-8.
  • Cutler, A. (1970). An experimental method for semantic field study. Linguistic Communications, 2, 87-94.

    Abstract

    This paper emphasizes the need for empirical research and objective discovery procedures in semantics, and illustrates a method by which these goals may be obtained. The aim of the methodology described is to provide a description of the internal structure of a semantic field by eliciting the description--in an objective, standardized manner--from a representative group of native speakers. This would produce results that would be equally obtainable by any linguist using the same method under the same conditions with a similarly representative set of informants. The standardized method suggested by the author is the Semantic Differential developed by C. E. Osgood in the 1950's. Applying this method to semantic research, it is further hypothesized that, should different members of a semantic field be employed as concepts on a Semantic Differential task, a factor analysis of the results would reveal the dimensions operative within the body of data. The author demonstrates the use of the Semantic Differential and factor analysis in an actual experiment.

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