Anne Cutler

Publications

Displaying 1 - 32 of 32
  • Choi, J., Broersma, M., & Cutler, A. (2015). Enhanced processing of a lost language: Linguistic knowledge or linguistic skill? In Proceedings of Interspeech 2015: 16th Annual Conference of the International Speech Communication Association (pp. 3110-3114).

    Abstract

    Same-different discrimination judgments for pairs of Korean stop consonants, or of Japanese syllables differing in phonetic segment length, were made by adult Korean adoptees in the Netherlands, by matched Dutch controls, and Korean controls. The adoptees did not outdo either control group on either task, although the same individuals had performed significantly better than matched controls on an identification learning task. This suggests that early exposure to multiple phonetic systems does not specifically improve acoustic-phonetic skills; rather, enhanced performance suggests retained language knowledge.
  • Cutler, A. (2015). Lexical stress in English pronunciation. In M. Reed, & J. M. Levis (Eds.), The Handbook of English Pronunciation (pp. 106-124). Chichester: Wiley.
  • Cutler, A. (2015). Representation of second language phonology. Applied Psycholinguistics, 36(1), 115-128. doi:10.1017/S0142716414000459.

    Abstract

    Orthographies encode phonological information only at the level of words (chiefly, the information encoded concerns phonetic segments; in some cases, tonal information or default stress may be encoded). Of primary interest to second language (L2) learners is whether orthography can assist in clarifying L2 phonological distinctions that are particularly difficult to perceive (e.g., where one native-language phonemic category captures two L2 categories). A review of spoken-word recognition evidence suggests that orthographic information can install knowledge of such a distinction in lexical representations but that this does not affect learners’ ability to perceive the phonemic distinction in speech. Words containing the difficult phonemes become even harder for L2 listeners to recognize, because perception maps less accurately to lexical content.
  • Ernestus, M., & Cutler, A. (2015). BALDEY: A database of auditory lexical decisions. Quarterly Journal of Experimental Psychology, 68, 1469-1488. doi:10.1080/17470218.2014.984730.

    Abstract

    In an auditory lexical decision experiment, 5,541 spoken content words and pseudo-words were presented to 20 native speakers of Dutch. The words vary in phonological makeup and in number of syllables and stress pattern, and are further representative of the native Dutch vocabulary in that most are morphologically complex, comprising two stems or one stem plus derivational and inflectional suffixes, with inflections representing both regular and irregular paradigms; the pseudo-words were matched in these respects to the real words. The BALDEY data file includes response times and accuracy rates, with for each item morphological information plus phonological and acoustic information derived from automatic phonemic segmentation of the stimuli. Two initial analyses illustrate how this data set can be used. First, we discuss several measures of the point at which a word has no further neighbors, and compare the degree to which each measure predicts our lexical decision response outcomes. Second, we investigate how well four different measures of frequency of occurrence (from written corpora, spoken corpora, subtitles and frequency ratings by 70 participants) predict the same outcomes. These analyses motivate general conclusions about the auditory lexical decision task. The (publicly available) BALDEY database lends itself to many further analyses.
  • Broersma, M., & Cutler, A. (2011). Competition dynamics of second-language listening. Quarterly Journal of Experimental Psychology, 64, 74-95. doi:10.1080/17470218.2010.499174.

    Abstract

    Spoken-word recognition in a nonnative language is particularly difficult where it depends on discrimination between confusable phonemes. Four experiments here examine whether this difficulty is in part due to phantom competition from “near-words” in speech. Dutch listeners confuse English /aelig/ and /ε/, which could lead to the sequence daf being interpreted as deaf, or lemp being interpreted as lamp. In auditory lexical decision, Dutch listeners indeed accepted such near-words as real English words more often than English listeners did. In cross-modal priming, near-words extracted from word or phrase contexts (daf from DAFfodil, lemp from eviL EMPire) induced activation of corresponding real words (deaf; lamp) for Dutch, but again not for English, listeners. Finally, by the end of untruncated carrier words containing embedded words or near-words (definite; daffodil) no activation of the real embedded forms (deaf in definite) remained for English or Dutch listeners, but activation of embedded near-words (deaf in daffodil) did still remain, for Dutch listeners only. Misinterpretation of the initial vowel here favoured the phantom competitor and disfavoured the carrier (lexically represented as containing a different vowel). Thus, near-words compete for recognition and continue competing for longer than actually embedded words; nonnative listening indeed involves phantom competition.
  • Cutler, A., Andics, A., & Fang, Z. (2011). Inter-dependent categorization of voices and segments. In W.-S. Lee, & E. Zee (Eds.), Proceedings of the 17th International Congress of Phonetic Sciences [ICPhS 2011] (pp. 552-555). Hong Kong: Department of Chinese, Translation and Linguistics, City University of Hong Kong.

    Abstract

    Listeners performed speeded two-alternative choice between two unfamiliar and relatively similar voices or between two phonetically close segments, in VC syllables. For each decision type (segment, voice), the non-target dimension (voice, segment) either was constant, or varied across four alternatives. Responses were always slower when a non-target dimension varied than when it did not, but the effect of phonetic variation on voice identity decision was stronger than that of voice variation on phonetic identity decision. Cues to voice and segment identity in speech are processed inter-dependently, but hard categorization decisions about voices draw on, and are hence sensitive to, segmental information.
  • Cutler, A. (2011). Listening to REAL second language. AATSEEL Newsletter, 54(3), 14.
  • Johnson, E. K., Westrek, E., Nazzi, T., & Cutler, A. (2011). Infant ability to tell voices apart rests on language experience. Developmental Science, 14(5), 1002-1011. doi:10.1111/j.1467-7687.2011.01052.x.

    Abstract

    A visual fixation study tested whether seven-month-olds can discriminate between different talkers. The infants were first habituated to talkers producing sentences in either a familiar or unfamiliar language, then heard test sentences from previously unheard speakers, either in the language used for habituation, or in another language. When the language at test mismatched that in habituation, infants always noticed the change. When language remained constant and only talker altered, however, infants detected the change only if the language was the native tongue. Adult listeners with a different native tongue than the infants did not reproduce the discriminability patterns shown by the infants, and infants detected neither voice nor language changes in reversed speech; both these results argue against explanation of the native-language voice discrimination in terms of acoustic properties of the stimuli. The ability to identify talkers is, like many other perceptual abilities, strongly influenced by early life experience.
  • Tuinman, A., & Cutler, A. (2011). L1 knowledge and the perception of casual speech processes in L2. In M. Wrembel, M. Kul, & K. Dziubalska-Kolaczyk (Eds.), Achievements and perspectives in SLA of speech: New Sounds 2010. Volume I (pp. 289-301). Frankfurt am Main: Peter Lang.

    Abstract

    Every language manifests casual speech processes, and hence every second language too. This study examined how listeners deal with second-language casual speech processes, as a function of the processes in their native language. We compared a match case, where a second-language process t/-reduction) is also operative in native speech, with a mismatch case, where a second-language process (/r/-insertion) is absent from native speech. In each case native and non-native listeners judged stimuli in which a given phoneme (in sentence context) varied along a continuum from absent to present. Second-language listeners in general mimicked native performance in the match case, but deviated significantly from native performance in the mismatch case. Together these results make it clear that the mapping from first to second language is as important in the interpretation of casual speech processes as in other dimensions of speech perception. Unfamiliar casual speech processes are difficult to adapt to in a second language. Casual speech processes that are already familiar from native speech, however, are easy to adapt to; indeed, our results even suggest that it is possible for subtle difference in their occurrence patterns across the two languages to be detected,and to be accommodated to in second-language listening
  • Tuinman, A., Mitterer, H., & Cutler, A. (2011). Perception of intrusive /r/ in English by native, cross-language and cross-dialect listeners. Journal of the Acoustical Society of America, 130, 1643-1652. doi:10.1121/1.3619793.

    Abstract

    In sequences such as law and order, speakers of British English often insert /r/ between law and and. Acoustic analyses revealed such “intrusive” /r/ to be significantly shorter than canonical /r/. In a 2AFC experiment, native listeners heard British English sentences in which /r/ duration was manipulated across a word boundary [e.g., saw (r)ice], and orthographic and semantic factors were varied. These listeners responded categorically on the basis of acoustic evidence for /r/ alone, reporting ice after short /r/s, rice after long /r/s; orthographic and semantic factors had no effect. Dutch listeners proficient in English who heard the same materials relied less on durational cues than the native listeners, and were affected by both orthography and semantic bias. American English listeners produced intermediate responses to the same materials, being sensitive to duration (less so than native, more so than Dutch listeners), and to orthography (less so than the Dutch), but insensitive to the semantic manipulation. Listeners from language communities without common use of intrusive /r/ may thus interpret intrusive /r/ as canonical /r/, with a language difference increasing this propensity more than a dialect difference. Native listeners, however, efficiently distinguish intrusive from canonical /r/ by exploiting the relevant acoustic variation.
  • Tuinman, A., Mitterer, H., & Cutler, A. (2011). The efficiency of cross-dialectal word recognition. In Proceedings of the 12th Annual Conference of the International Speech Communication Association (Interspeech 2011), Florence, Italy (pp. 153-156).

    Abstract

    Dialects of the same language can differ in the casual speech processes they allow; e.g., British English allows the insertion of [r] at word boundaries in sequences such as saw ice, while American English does not. In two speeded word recognition experiments, American listeners heard such British English sequences; in contrast to non-native listeners, they accurately perceived intended vowel-initial words even with intrusive [r]. Thus despite input mismatches, cross-dialectal word recognition benefits from the full power of native-language processing.
  • Wagner, M., Tran, D., Togneri, R., Rose, P., Powers, D., Onslow, M., Loakes, D., Lewis, T., Kuratate, T., Kinoshita, Y., Kemp, N., Ishihara, S., Ingram, J., Hajek, J., Grayden, D., Göcke, R., Fletcher, J., Estival, D., Epps, J., Dale, R. and 11 moreWagner, M., Tran, D., Togneri, R., Rose, P., Powers, D., Onslow, M., Loakes, D., Lewis, T., Kuratate, T., Kinoshita, Y., Kemp, N., Ishihara, S., Ingram, J., Hajek, J., Grayden, D., Göcke, R., Fletcher, J., Estival, D., Epps, J., Dale, R., Cutler, A., Cox, F., Chetty, G., Cassidy, S., Butcher, A., Burnham, D., Bird, S., Best, C., Bennamoun, M., Arciuli, J., & Ambikairajah, E. (2011). The Big Australian Speech Corpus (The Big ASC). In M. Tabain, J. Fletcher, D. Grayden, J. Hajek, & A. Butcher (Eds.), Proceedings of the Thirteenth Australasian International Conference on Speech Science and Technology (pp. 166-170). Melbourne: ASSTA.
  • Braun, B., Tagliapietra, L., & Cutler, A. (2008). Contrastive utterances make alternatives salient: Cross-modal priming evidence. In Proceedings of Interspeech 2008 (pp. 69-69).

    Abstract

    Sentences with contrastive intonation are assumed to presuppose contextual alternatives to the accented elements. Two cross-modal priming experiments tested in Dutch whether such contextual alternatives are automatically available to listeners. Contrastive associates – but not non- contrastive associates - were facilitated only when primes were produced in sentences with contrastive intonation, indicating that contrastive intonation makes unmentioned contextual alternatives immediately available. Possibly, contrastive contours trigger a “presupposition resolution mechanism” by which these alternatives become salient.
  • Braun, B., Lemhöfer, K., & Cutler, A. (2008). English word stress as produced by English and Dutch speakers: The role of segmental and suprasegmental differences. In Proceedings of Interspeech 2008 (pp. 1953-1953).

    Abstract

    It has been claimed that Dutch listeners use suprasegmental cues (duration, spectral tilt) more than English listeners in distinguishing English word stress. We tested whether this asymmetry also holds in production, comparing the realization of English word stress by native English speakers and Dutch speakers. Results confirmed that English speakers centralize unstressed vowels more, while Dutch speakers of English make more use of suprasegmental differences.
  • Broersma, M., & Cutler, A. (2008). Phantom word activation in L2. System, 36(1), 22-34. doi:10.1016/j.system.2007.11.003.

    Abstract

    L2 listening can involve the phantom activation of words which are not actually in the input. All spoken-word recognition involves multiple concurrent activation of word candidates, with selection of the correct words achieved by a process of competition between them. L2 listening involves more such activation than L1 listening, and we report two studies illustrating this. First, in a lexical decision study, L2 listeners accepted (but L1 listeners did not accept) spoken non-words such as groof or flide as real English words. Second, a priming study demonstrated that the same spoken non-words made recognition of the real words groove, flight easier for L2 (but not L1) listeners, suggesting that, for the L2 listeners only, these real words had been activated by the spoken non-word input. We propose that further understanding of the activation and competition process in L2 lexical processing could lead to new understanding of L2 listening difficulty.
  • Cutler, A., Garcia Lecumberri, M. L., & Cooke, M. (2008). Consonant identification in noise by native and non-native listeners: Effects of local context. Journal of the Acoustical Society of America, 124(2), 1264-1268. doi:10.1121/1.2946707.

    Abstract

    Speech recognition in noise is harder in second (L2) than first languages (L1). This could be because noise disrupts speech processing more in L2 than L1, or because L1 listeners recover better though disruption is equivalent. Two similar prior studies produced discrepant results: Equivalent noise effects for L1 and L2 (Dutch) listeners, versus larger effects for L2 (Spanish) than L1. To explain this, the latter experiment was presented to listeners from the former population. Larger noise effects on consonant identification emerged for L2 (Dutch) than L1 listeners, suggesting that task factors rather than L2 population differences underlie the results discrepancy.
  • Cutler, A., McQueen, J. M., Butterfield, S., & Norris, D. (2008). Prelexically-driven perceptual retuning of phoneme boundaries. In Proceedings of Interspeech 2008 (pp. 2056-2056).

    Abstract

    Listeners heard an ambiguous /f-s/ in nonword contexts where only one of /f/ or /s/ was legal (e.g., frul/*srul or *fnud/snud). In later categorisation of a phonetic continuum from /f/ to /s/, their category boundaries had shifted; hearing -rul led to expanded /f/ categories, -nud expanded /s/. Thus phonotactic sequence information alone induces perceptual retuning of phoneme category boundaries; lexical access is not required.
  • Cutler, A. (2008). The abstract representations in speech processing. Quarterly Journal of Experimental Psychology, 61(11), 1601-1619. doi:10.1080/13803390802218542.

    Abstract

    Speech processing by human listeners derives meaning from acoustic input via intermediate steps involving abstract representations of what has been heard. Recent results from several lines of research are here brought together to shed light on the nature and role of these representations. In spoken-word recognition, representations of phonological form and of conceptual content are dissociable. This follows from the independence of patterns of priming for a word's form and its meaning. The nature of the phonological-form representations is determined not only by acoustic-phonetic input but also by other sources of information, including metalinguistic knowledge. This follows from evidence that listeners can store two forms as different without showing any evidence of being able to detect the difference in question when they listen to speech. The lexical representations are in turn separate from prelexical representations, which are also abstract in nature. This follows from evidence that perceptual learning about speaker-specific phoneme realization, induced on the basis of a few words, generalizes across the whole lexicon to inform the recognition of all words containing the same phoneme. The efficiency of human speech processing has its basis in the rapid execution of operations over abstract representations.
  • Goudbeek, M., Cutler, A., & Smits, R. (2008). Supervised and unsupervised learning of multidimensionally varying nonnative speech categories. Speech Communication, 50(2), 109-125. doi:10.1016/j.specom.2007.07.003.

    Abstract

    The acquisition of novel phonetic categories is hypothesized to be affected by the distributional properties of the input, the relation of the new categories to the native phonology, and the availability of supervision (feedback). These factors were examined in four experiments in which listeners were presented with novel categories based on vowels of Dutch. Distribution was varied such that the categorization depended on the single dimension duration, the single dimension frequency, or both dimensions at once. Listeners were clearly sensitive to the distributional information, but unidimensional contrasts proved easier to learn than multidimensional. The native phonology was varied by comparing Spanish versus American English listeners. Spanish listeners found categorization by frequency easier than categorization by duration, but this was not true of American listeners, whose native vowel system makes more use of duration-based distinctions. Finally, feedback was either available or not; this comparison showed supervised learning to be significantly superior to unsupervised learning.
  • Kim, J., Davis, C., & Cutler, A. (2008). Perceptual tests of rhythmic similarity: II. Syllable rhythm. Language and Speech, 51(4), 343-359. doi:10.1177/0023830908099069.

    Abstract

    To segment continuous speech into its component words, listeners make use of language rhythm; because rhythm differs across languages, so do the segmentation procedures which listeners use. For each of stress-, syllable-and mora-based rhythmic structure, perceptual experiments have led to the discovery of corresponding segmentation procedures. In the case of mora-based rhythm, similar segmentation has been demonstrated in the otherwise unrelated languages Japanese and Telugu; segmentation based on syllable rhythm, however, has been previously demonstrated only for European languages from the Romance family. We here report two target detection experiments in which Korean listeners, presented with speech in Korean and in French, displayed patterns of segmentation like those previously observed in analogous experiments with French listeners. The Korean listeners' accuracy in detecting word-initial target fragments in either language was significantly higher when the fragments corresponded exactly to a syllable in the input than when the fragments were smaller or larger than a syllable. We conclude that Korean and French listeners can call on similar procedures for segmenting speech, and we further propose that perceptual tests of speech segmentation provide a valuable accompaniment to acoustic analyses for establishing languages' rhythmic class membership.
  • Kooijman, V., Johnson, E. K., & Cutler, A. (2008). Reflections on reflections of infant word recognition. In A. D. Friederici, & G. Thierry (Eds.), Early language development: Bridging brain and behaviour (pp. 91-114). Amsterdam: Benjamins.
  • Cooper, N., & Cutler, A. (2004). Perception of non-native phonemes in noise. In S. Kin, & M. J. Bae (Eds.), Proceedings of the 8th International Conference on Spoken Language Processing (Interspeech 2004-ICSLP) (pp. 469-472). Seoul: Sunjijn Printing Co.

    Abstract

    We report an investigation of the perception of American English phonemes by Dutch listeners proficient in English. Listeners identified either the consonant or the vowel in most possible English CV and VC syllables. The syllables were embedded in multispeaker babble at three signal-to-noise ratios (16 dB, 8 dB, and 0 dB). Effects of signal-to-noise ratio on vowel and consonant identification are discussed as a function of syllable position and of relationship to the native phoneme inventory. Comparison of the results with previously reported data from native listeners reveals that noise affected the responding of native and non-native listeners similarly.
  • Cutler, A. (2004). Segmentation of spoken language by normal adult listeners. In R. Kent (Ed.), MIT encyclopedia of communication sciences and disorders (pp. 392-395). Cambridge, MA: MIT Press.
  • Cutler, A., Mister, E., Norris, D., & Sebastián-Gallés, N. (2004). La perception de la parole en espagnol: Un cas particulier? In L. Ferrand, & J. Grainger (Eds.), Psycholinguistique cognitive: Essais en l'honneur de Juan Segui (pp. 57-74). Brussels: De Boeck.
  • Cutler, A., Weber, A., Smits, R., & Cooper, N. (2004). Patterns of English phoneme confusions by native and non-native listeners. Journal of the Acoustical Society of America, 116(6), 3668-3678. doi:10.1121/1.1810292.

    Abstract

    Native American English and non-native(Dutch)listeners identified either the consonant or the vowel in all possible American English CV and VC syllables. The syllables were embedded in multispeaker babble at three signal-to-noise ratios(0, 8, and 16 dB). The phoneme identification performance of the non-native listeners was less accurate than that of the native listeners. All listeners were adversely affected by noise. With these isolated syllables, initial segments were harder to identify than final segments. Crucially, the effects of language background and noise did not interact; the performance asymmetry between the native and non-native groups was not significantly different across signal-to-noise ratios. It is concluded that the frequently reported disproportionate difficulty of non-native listening under disadvantageous conditions is not due to a disproportionate increase in phoneme misidentifications.
  • Cutler, A., Norris, D., & Sebastián-Gallés, N. (2004). Phonemic repertoire and similarity within the vocabulary. In S. Kin, & M. J. Bae (Eds.), Proceedings of the 8th International Conference on Spoken Language Processing (Interspeech 2004-ICSLP) (pp. 65-68). Seoul: Sunjijn Printing Co.

    Abstract

    Language-specific differences in the size and distribution of the phonemic repertoire can have implications for the task facing listeners in recognising spoken words. A language with more phonemes will allow shorter words and reduced embedding of short words within longer ones, decreasing the potential for spurious lexical competitors to be activated by speech signals. We demonstrate that this is the case via comparative analyses of the vocabularies of English and Spanish. A language which uses suprasegmental as well as segmental contrasts, however, can substantially reduce the extent of spurious embedding.
  • Cutler, A. (2004). On spoken-word recognition in a second language. Newsletter, American Association of Teachers of Slavic and East European Languages, 47, 15-15.
  • Cutler, A., & Henton, C. G. (2004). There's many a slip 'twixt the cup and the lip. In H. Quené, & V. Van Heuven (Eds.), On speech and Language: Studies for Sieb G. Nooteboom (pp. 37-45). Utrecht: Netherlands Graduate School of Linguistics.

    Abstract

    The retiring academic may look back upon, inter alia, years of conference attendance. Speech error researchers are uniquely fortunate because they can collect data in any situation involving communication; accordingly, the retiring speech error researcher will have collected data at those conferences. We here address the issue of whether error data collected in situations involving conviviality (such as at conferences) is representative of error data in general. Our approach involved a comparison, across three levels of linguistic processing, between a specially constructed Conviviality Sample and the largest existing source of speech error data, the newly available Fromkin Speech Error Database. The results indicate that there are grounds for regarding the data in the Conviviality Sample as a better than average reflection of the true population of all errors committed. These findings encourage us to recommend further data collection in collaboration with like-minded colleagues.
  • Cutler, A. (2004). Twee regels voor academische vorming. In H. Procee (Ed.), Bij die wereld wil ik horen! Zesendertig columns en drie essays over de vorming tot academicus. (pp. 42-45). Amsterdam: Boom.
  • Indefrey, P., & Cutler, A. (2004). Prelexical and lexical processing in listening. In M. Gazzaniga (Ed.), The cognitive neurosciences III. (pp. 759-774). Cambridge, MA: MIT Press.

    Abstract

    This paper presents a meta-analysis of hemodynamic studies on passive auditory language processing. We assess the overlap of hemodynamic activation areas and activation maxima reported in experiments involving the presentation of sentences, words, pseudowords, or sublexical or non-linguistic auditory stimuli. Areas that have been reliably replicated are identified. The results of the meta-analysis are compared to electrophysiological, magnetencephalic (MEG), and clinical findings. It is concluded that auditory language input is processed in a left posterior frontal and bilateral temporal cortical network. Within this network, no processing leve l is related to a single cortical area. The temporal lobes seem to differ with respect to their involvement in post-lexical processing, in that the left temporal lobe has greater involvement than the right, and also in the degree of anatomical specialization for phonological, lexical, and sentence -level processing, with greater overlap on the right contrasting with a higher degree of differentiation on the left.
  • Weber, A., & Cutler, A. (2004). Lexical competition in non-native spoken-word recognition. Journal of Memory and Language, 50(1), 1-25. doi:10.1016/S0749-596X(03)00105-0.

    Abstract

    Four eye-tracking experiments examined lexical competition in non-native spoken-word recognition. Dutch listeners hearing English fixated longer on distractor pictures with names containing vowels that Dutch listeners are likely to confuse with vowels in a target picture name (pencil, given target panda) than on less confusable distractors (beetle, given target bottle). English listeners showed no such viewing time difference. The confusability was asymmetric: given pencil as target, panda did not distract more than distinct competitors. Distractors with Dutch names phonologically related to English target names (deksel, ‘lid,’ given target desk) also received longer fixations than distractors with phonologically unrelated names. Again, English listeners showed no differential effect. With the materials translated into Dutch, Dutch listeners showed no activation of the English words (desk, given target deksel). The results motivate two conclusions: native phonemic categories capture second-language input even when stored representations maintain a second-language distinction; and lexical competition is greater for non-native than for native listeners.
  • Cutler, A. (1970). An experimental method for semantic field study. Linguistic Communications, 2, 87-94.

    Abstract

    This paper emphasizes the need for empirical research and objective discovery procedures in semantics, and illustrates a method by which these goals may be obtained. The aim of the methodology described is to provide a description of the internal structure of a semantic field by eliciting the description--in an objective, standardized manner--from a representative group of native speakers. This would produce results that would be equally obtainable by any linguist using the same method under the same conditions with a similarly representative set of informants. The standardized method suggested by the author is the Semantic Differential developed by C. E. Osgood in the 1950's. Applying this method to semantic research, it is further hypothesized that, should different members of a semantic field be employed as concepts on a Semantic Differential task, a factor analysis of the results would reveal the dimensions operative within the body of data. The author demonstrates the use of the Semantic Differential and factor analysis in an actual experiment.

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