Interaction between semantic and orthographic factors in conceptually driven naming: Comment on Starreveld and La Heij (1995)
Roelofs, A., Meyer, A. S., & Levelt, W. J. M.
Interaction between semantic and orthographic factors in conceptually driven naming: Comment on Starreveld and La Heij (1995). Journal of Experimental Psychology: Learning, Memory, and Cognition, 22
P. A. Starreveld and W. La Heij (1995) tested the seriality view of lexical access in speech production, according to which lexical selection and the encoding of a word's form proceed in serial order without feedback. In 2 experiments, they looked at the combined effect of semantic and orthographic relatedness of written distracter words in tasks that required conceptually driven naming. They found an interaction between semantic relatedness and orthographic relatedness and argued that the observed interaction refutes the seriality view of lexical access. In this comment, the authors argue that Starreveld and La Heij's rejection of serial access was based on an oversimplified conception of the seriality view and that interaction, rather than additivity, is predicted by existing conceptions of serial access.