Displaying 1 - 43 of 43
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Bruggeman, L., & Cutler, A. (2019). The dynamics of lexical activation and competition in bilinguals’ first versus second language. In S. Calhoun, P. Escudero, M. Tabain, & P. Warren (
Eds. ), Proceedings of the 19th International Congress of Phonetic Sciences (ICPhS 20195) (pp. 1342-1346). Canberra, Australia: Australasian Speech Science and Technology Association Inc.Abstract
Speech input causes listeners to activate multiple
candidate words which then compete with one
another. These include onset competitors, that share a
beginning (bumper, butter), but also, counterintuitively,
rhyme competitors, sharing an ending
(bumper, jumper). In L1, competition is typically
stronger for onset than for rhyme. In L2, onset
competition has been attested but rhyme competition
has heretofore remained largely unexamined. We
assessed L1 (Dutch) and L2 (English) word
recognition by the same late-bilingual individuals. In
each language, eye gaze was recorded as listeners
heard sentences and viewed sets of drawings: three
unrelated, one depicting an onset or rhyme competitor
of a word in the input. Activation patterns revealed
substantial onset competition but no significant
rhyme competition in either L1 or L2. Rhyme
competition may thus be a “luxury” feature of
maximally efficient listening, to be abandoned when
resources are scarcer, as in listening by late
bilinguals, in either language. -
Cutler, A., Burchfield, A., & Antoniou, M. (2019). A criterial interlocutor tally for successful talker adaptation? In S. Calhoun, P. Escudero, M. Tabain, & P. Warren (
Eds. ), Proceedings of the 19th International Congress of Phonetic Sciences (ICPhS 20195) (pp. 1485-1489). Canberra, Australia: Australasian Speech Science and Technology Association Inc.Abstract
Part of the remarkable efficiency of listening is
accommodation to unfamiliar talkers’ specific
pronunciations by retuning of phonemic intercategory
boundaries. Such retuning occurs in second
(L2) as well as first language (L1); however, recent
research with emigrés revealed successful adaptation
in the environmental L2 but, unprecedentedly, not in
L1 despite continuing L1 use. A possible explanation
involving relative exposure to novel talkers is here
tested in heritage language users with Mandarin as
family L1 and English as environmental language. In
English, exposure to an ambiguous sound in
disambiguating word contexts prompted the expected
adjustment of phonemic boundaries in subsequent
categorisation. However, no adjustment occurred in
Mandarin, again despite regular use. Participants
reported highly asymmetric interlocutor counts in the
two languages. We conclude that successful retuning
ability requires regular exposure to novel talkers in
the language in question, a criterion not met for the
emigrés’ or for these heritage users’ L1. -
Joo, H., Jang, J., Kim, S., Cho, T., & Cutler, A. (2019). Prosodic structural effects on coarticulatory vowel nasalization in Australian English in comparison to American English. In S. Calhoun, P. Escudero, M. Tabain, & P. Warren (
Eds. ), Proceedings of the 19th International Congress of Phonetic Sciences (ICPhS 20195) (pp. 835-839). Canberra, Australia: Australasian Speech Science and Technology Association Inc.Abstract
This study investigates effects of prosodic factors (prominence, boundary) on coarticulatory Vnasalization in Australian English (AusE) in CVN and NVC in comparison to those in American English
(AmE). As in AmE, prominence was found to
lengthen N, but to reduce V-nasalization, enhancing N’s nasality and V’s orality, respectively (paradigmatic contrast enhancement). But the prominence effect in CVN was more robust than that in AmE. Again similar to findings in AmE, boundary
induced a reduction of N-duration and V-nasalization phrase-initially (syntagmatic contrast enhancement), and increased the nasality of both C and V phrasefinally.
But AusE showed some differences in terms
of the magnitude of V nasalization and N duration. The results suggest that the linguistic contrast enhancements underlie prosodic-structure modulation of coarticulatory V-nasalization in
comparable ways across dialects, while the fine phonetic detail indicates that the phonetics-prosody interplay is internalized in the individual dialect’s phonetic grammar. -
Nazzi, T., & Cutler, A. (2019). How consonants and vowels shape spoken-language recognition. Annual Review of Linguistics, 5, 25-47. doi:10.1146/annurev-linguistics-011718-011919.
Abstract
All languages instantiate a consonant/vowel contrast. This contrast has processing consequences at different levels of spoken-language recognition throughout the lifespan. In adulthood, lexical processing is more strongly associated with consonant than with vowel processing; this has been demonstrated across 13 languages from seven language families and in a variety of auditory lexical-level tasks (deciding whether a spoken input is a word, spotting a real word embedded in a minimal context, reconstructing a word minimally altered into a pseudoword, learning new words or the “words” of a made-up language), as well as in written-word tasks involving phonological processing. In infancy, a consonant advantage in word learning and recognition is found to emerge during development in some languages, though possibly not in others, revealing that the stronger lexicon–consonant association found in adulthood is learned. Current research is evaluating the relative contribution of the early acquisition of the acoustic/phonetic and lexical properties of the native language in the emergence of this association -
Cooper, N., Cutler, A., & Wales, R. (2002). Constraints of lexical stress on lexical access in English: Evidence from native and non-native listeners. Language and Speech, 45(3), 207-228.
Abstract
Four cross-modal priming experiments and two forced-choice identification experiments investigated the use of suprasegmental cues to stress in the recognition of spoken English words, by native (English-speaking) and non- native (Dutch) listeners. Previous results had indicated that suprasegmental information was exploited in lexical access by Dutch but not by English listeners. For both listener groups, recognition of visually presented target words was faster, in comparison to a control condition, after stress-matching spoken primes, either monosyllabic (mus- from MUsic /muSEum) or bisyl labic (admi- from ADmiral/admiRAtion). For native listeners, the effect of stress-mismatching bisyllabic primes was not different from that of control primes, but mismatching monosyllabic primes produced partial facilitation. For non-native listeners, both bisyllabic and monosyllabic stress-mismatching primes produced partial facilitation. Native English listeners thus can exploit suprasegmental information in spoken-word recognition, but information from two syllables is used more effectively than information from one syllable. Dutch listeners are less proficient at using suprasegmental information in English than in their native language, but, as in their native language, use mono- and bisyllabic information to an equal extent. In forced-choice identification, Dutch listeners outperformed native listeners at correctly assigning a monosyllabic fragment (e.g., mus-) to one of two words differing in stress. -
Cutler, A. (2002). Phonological processing: Comments on Pierrehumbert, Moates et al., Kubozono, Peperkamp & Dupoux, and Bradlow. In C. Gussenhoven, & N. Warner (
Eds. ), Papers in Laboratory Phonology VII (pp. 275-296). Berlin: Mouton de Gruyter. -
Cutler, A., & Otake, T. (2002). Rhythmic categories in spoken-word recognition. Journal of Memory and Language, 46(2), 296-322. doi:10.1006/jmla.2001.2814.
Abstract
Rhythmic categories such as morae in Japanese or stress units in English play a role in the perception of spoken
language. We examined this role in Japanese, since recent evidence suggests that morae may intervene as
structural units in word recognition. First, we found that traditional puns more often substituted part of a mora
than a whole mora. Second, when listeners reconstructed distorted words, e.g. panorama from panozema, responses
were faster and more accurate when only a phoneme was distorted (panozama, panorema) than when a
whole CV mora was distorted (panozema). Third, lexical decisions on the same nonwords were better predicted
by duration and number of phonemes from nonword uniqueness point to word end than by number of morae. Our
results indicate no role for morae in early spoken-word processing; we propose that rhythmic categories constrain
not initial lexical activation but subsequent processes of speech segmentation and selection among word candidates.Additional information
https://www.mpi.nl/world/persons/private/anne/wrdrec&goroawase.html -
Cutler, A., & Norris, D. (2002). The role of strong syllables in segmentation for lexical access. In G. T. Altmann (
Ed. ), Psycholinguistics: Critical concepts in psychology (pp. 157-177). London: Routledge. -
Cutler, A., Mehler, J., Norris, D., & Segui, J. (2002). The syllable's differing role in the segmentation of French and English. In G. T. Altmann (
Ed. ), Psycholinguistics: Critical concepts in psychology (pp. 115-135). London: Routledge.Abstract
Speech segmentation procedures may differ in speakers of different languages. Earlier work based on French speakers listening to French words suggested that the syllable functions as a segmentation unit in speech processing. However, while French has relatively regular and clearly bounded syllables, other languages, such as English, do not. No trace of syllabifying segmentation was found in English listeners listening to English words, French words, or nonsense words. French listeners, however, showed evidence of syllabification even when they were listening to English words. We conclude that alternative segmentation routines are available to the human language processor. In some cases speech segmentation may involve the operation of more than one procedure. -
Cutler, A., McQueen, J. M., Jansonius, M., & Bayerl, S. (2002). The lexical statistics of competitor activation in spoken-word recognition. In C. Bow (
Ed. ), Proceedings of the 9th Australian International Conference on Speech Science and Technology (pp. 40-45). Canberra: Australian Speech Science and Technology Association (ASSTA).Abstract
The Possible Word Constraint is a proposed mechanism whereby listeners avoid recognising words spuriously embedded in other words. It applies to words leaving a vowelless residue between their edge and the nearest known word or syllable boundary. The present study tests the usefulness of this constraint via lexical statistics of both English and Dutch. The analyses demonstrate that the constraint removes a clear majority of embedded words in speech, and thus can contribute significantly to the efficiency of human speech recognition -
Cutler, A., Demuth, K., & McQueen, J. M. (2002). Universality versus language-specificity in listening to running speech. Psychological Science, 13(3), 258-262. doi:10.1111/1467-9280.00447.
Abstract
Recognizing spoken language involves automatic activation of multiple candidate words. The process of selection between candidates is made more efficient by inhibition of embedded words (like egg in beg) that leave a portion of the input stranded (here, b). Results from European languages suggest that this inhibition occurs when consonants are stranded but not when syllables are stranded. The reason why leftover syllables do not lead to inhibition could be that in principle they might themselves be words; in European languages, a syllable can be a word. In Sesotho (a Bantu language), however, a single syllable cannot be a word. We report that in Sesotho, word recognition is inhibited by stranded consonants, but stranded monosyllables produce no more difficulty than stranded bisyllables (which could be Sesotho words). This finding suggests that the viability constraint which inhibits spurious embedded word candidates is not sensitive to language-specific word structure, but is universal.Additional information
https://www.mpi.nl/world/persons/private/anne/target.html -
Cutler, A. (2002). Lexical access. In L. Nadel (
Ed. ), Encyclopedia of cognitive science (pp. 858-864). London: Nature Publishing Group. -
Cutler, A., McQueen, J. M., Norris, D., & Somejuan, A. (2002). Le rôle de la syllable. In E. Dupoux (
Ed. ), Les langages du cerveau: Textes en l’honneur de Jacques Mehler (pp. 185-197). Paris: Odile Jacob. -
Cutler, A. (2002). Native listeners. European Review, 10(1), 27-41. doi:10.1017/S1062798702000030.
Abstract
Becoming a native listener is the necessary precursor to becoming a native speaker. Babies in the first year of life undertake a remarkable amount of work; by the time they begin to speak, they have perceptually mastered the phonological repertoire and phoneme co-occurrence probabilities of the native language, and they can locate familiar word-forms in novel continuous-speech contexts. The skills acquired at this early stage form a necessary part of adult listening. However, the same native listening skills also underlie problems in listening to a late-acquired non-native language, accounting for why in such a case listening (an innate ability) is sometimes paradoxically more difficult than, for instance, reading (a learned ability). -
Kearns, R. K., Norris, D., & Cutler, A. (2002). Syllable processing in English. In Proceedings of the 7th International Conference on Spoken Language Processing [ICSLP 2002] (pp. 1657-1660).
Abstract
We describe a reaction time study in which listeners detected word or nonword syllable targets (e.g. zoo, trel) in sequences consisting of the target plus a consonant or syllable residue (trelsh, trelshek). The pattern of responses differed from an earlier word-spotting study with the same material, in which words were always harder to find if only a consonant residue remained. The earlier results should thus not be viewed in terms of syllabic parsing, but in terms of a universal role for syllables in speech perception; words which are accidentally present in spoken input (e.g. sell in self) can be rejected when they leave a residue of the input which could not itself be a word. -
Kuijpers, C., Van Donselaar, W., & Cutler, A. (2002). Perceptual effects of assimilation-induced violation of final devoicing in Dutch. In J. H. L. Hansen, & B. Pellum (
Eds. ), The 7th International Conference on Spoken Language Processing (pp. 1661-1664). Denver: ICSA.Abstract
Voice assimilation in Dutch is an optional phonological rule which changes the surface forms of words and in doing so may violate the otherwise obligatory phonological rule of syllablefinal devoicing. We report two experiments examining the influence of voice assimilation on phoneme processing, in lexical compound words and in noun-verb phrases. Processing was not impaired in appropriate assimilation contexts across morpheme boundaries, but was impaired when devoicing was violated (a) in an inappropriate non-assimilatory) context, or (b) across a syntactic boundary. -
Norris, D., McQueen, J. M., & Cutler, A. (2002). Bias effects in facilitatory phonological priming. Memory & Cognition, 30(3), 399-411.
Abstract
In four experiments, we examined the facilitation that occurs when spoken-word targets rhyme with preceding spoken primes. In Experiment 1, listeners’ lexical decisions were faster to words following rhyming words (e.g., ramp–LAMP) than to words following unrelated primes (e.g., pink–LAMP). No facilitation was observed for nonword targets. Targets that almost rhymed with their primes (foils; e.g., bulk–SULSH) were included in Experiment 2; facilitation for rhyming targets was severely attenuated. Experiments 3 and 4 were single-word shadowing variants of the earlier experiments. There was facilitation for both rhyming words and nonwords; the presence of foils had no significant influence on the priming effect. A major component of the facilitation in lexical decision appears to be strategic: Listeners are biased to say “yes” to targets that rhyme with their primes, unless foils discourage this strategy. The nonstrategic component of phonological facilitation may reflect speech perception processes that operate prior to lexical access. -
Spinelli, E., Cutler, A., & McQueen, J. M. (2002). Resolution of liaison for lexical access in French. Revue Française de Linguistique Appliquée, 7, 83-96.
Abstract
Spoken word recognition involves automatic activation of lexical candidates compatible with the perceived input. In running speech, words abut one another without intervening gaps, and syllable boundaries can mismatch with word boundaries. For instance, liaison in ’petit agneau’ creates a syllable beginning with a consonant although ’agneau’ begins with a vowel. In two cross-modal priming experiments we investigate how French listeners recognise words in liaison environments. These results suggest that the resolution of liaison in part depends on acoustic cues which distinguish liaison from non-liaison consonants, and in part on the availability of lexical support for a liaison interpretation. -
Cutler, A., & Fear, B. D. (1991). Categoricality in acceptability judgements for strong versus weak vowels. In J. Llisterri (
Ed. ), Proceedings of the ESCA Workshop on Phonetics and Phonology of Speaking Styles (pp. 18.1-18.5). Barcelona, Catalonia: Universitat Autonoma de Barcelona.Abstract
A distinction between strong and weak vowels can be drawn on the basis of vowel quality, of stress, or of both factors. An experiment was conducted in which sets of contextually matched word-intial vowels ranging from clearly strong to clearly weak were cross-spliced, and the naturalness of the resulting words was rated by listeners. The ratings showed that in general cross-spliced words were only significantly less acceptable than unspliced words when schwa was not involved; this supports a categorical distinction based on vowel quality. -
Cutler, A. (1991). Linguistic rhythm and speech segmentation. In J. Sundberg, L. Nord, & R. Carlson (
Eds. ), Music, language, speech and brain (pp. 157-166). London: Macmillan. -
Cutler, A. (1991). Proceed with caution. New Scientist, (1799), 53-54.
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Cutler, A. (1991). Prosody in situations of communication: Salience and segmentation. In Proceedings of the Twelfth International Congress of Phonetic Sciences: Vol. 1 (pp. 264-270). Aix-en-Provence: Université de Provence, Service des publications.
Abstract
Speakers and listeners have a shared goal: to communicate. The processes of speech perception and of speech production interact in many ways under the constraints of this communicative goal; such interaction is as characteristic of prosodic processing as of the processing of other aspects of linguistic structure. Two of the major uses of prosodic information in situations of communication are to encode salience and segmentation, and these themes unite the contributions to the symposium introduced by the present review. -
Cutler, A., & Butterfield, S. (1991). Word boundary cues in clear speech: A supplementary report. Speech Communication, 10, 335-353. doi:10.1016/0167-6393(91)90002-B.
Abstract
One of a listener's major tasks in understanding continuous speech is segmenting the speech signal into separate words. When listening conditions are difficult, speakers can help listeners by deliberately speaking more clearly. In four experiments, we examined how word boundaries are produced in deliberately clear speech. In an earlier report we showed that speakers do indeed mark word boundaries in clear speech, by pausing at the boundary and lengthening pre-boundary syllables; moreover, these effects are applied particularly to boundaries preceding weak syllables. In English, listeners use segmentation procedures which make word boundaries before strong syllables easier to perceive; thus marking word boundaries before weak syllables in clear speech will make clear precisely those boundaries which are otherwise hard to perceive. The present report presents supplementary data, namely prosodic analyses of the syllable following a critical word boundary. More lengthening and greater increases in intensity were applied in clear speech to weak syllables than to strong. Mean F0 was also increased to a greater extent on weak syllables than on strong. Pitch movement, however, increased to a greater extent on strong syllables than on weak. The effects were, however, very small in comparison to the durational effects we observed earlier for syllables preceding the boundary and for pauses at the boundary. -
Van Ooijen, B., Cutler, A., & Norris, D. (1991). Detection times for vowels versus consonants. In Eurospeech 91: Vol. 3 (pp. 1451-1454). Genova: Istituto Internazionale delle Comunicazioni.
Abstract
This paper reports two experiments with vowels and consonants as phoneme detection targets in real words. In the first experiment, two relatively distinct vowels were compared with two confusible stop consonants. Response times to the vowels were longer than to the consonants. Response times correlated negatively with target phoneme length. In the second, two relatively distinct vowels were compared with their corresponding semivowels. This time, the vowels were detected faster than the semivowels. We conclude that response time differences between vowels and stop consonants in this task may reflect differences between phoneme categories in the variability of tokens, both in the acoustic realisation of targets and in the' representation of targets by subjects. -
Cutler, A. (1986). Forbear is a homophone: Lexical prosody does not constrain lexical access. Language and Speech, 29, 201-220.
Abstract
Because stress can occur in any position within an Eglish word, lexical prosody could serve as a minimal distinguishing feature between pairs of words. However, most pairs of English words with stress pattern opposition also differ vocalically: OBject an obJECT, CONtent and content have different vowels in their first syllables an well as different stress patters. To test whether prosodic information is made use in auditory word recognition independently of segmental phonetic information, it is necessary to examine pairs like FORbear – forBEAR of TRUSty – trusTEE, semantically unrelated words which echbit stress pattern opposition but no segmental difference. In a cross-modal priming task, such words produce the priming effects characteristic of homophones, indicating that lexical prosody is not used in the same was as segmental structure to constrain lexical access. -
Cutler, A. (1986). Phonological structure in speech recognition. Phonology Yearbook, 3, 161-178. Retrieved from http://www.jstor.org/stable/4615397.
Abstract
Two bodies of recent research from experimental psycholinguistics are summarised, each of which is centred upon a concept from phonology: LEXICAL STRESS and the SYLLABLE. The evidence indicates that neither construct plays a role in prelexical representations during speech recog- nition. Both constructs, however, are well supported by other performance evidence. Testing phonological claims against performance evidence from psycholinguistics can be difficult, since the results of studies designed to test processing models are often of limited relevance to phonological theory. -
Cutler, A., & Swinney, D. A. (1986). Prosody and the development of comprehension. Journal of Child Language, 14, 145-167.
Abstract
Four studies are reported in which young children’s response time to detect word targets was measured. Children under about six years of age did not show response time advantage for accented target words which adult listeners show. When semantic focus of the target word was manipulated independently of accent, children of about five years of age showed an adult-like response time advantage for focussed targets, but children younger than five did not. Id is argued that the processing advantage for accented words reflect the semantic role of accent as an expression of sentence focus. Processing advantages for accented words depend on the prior development of representations of sentence semantic structure, including the concept of focus. The previous literature on the development of prosodic competence shows an apparent anomaly in that young children’s productive skills appear to outstrip their receptive skills; however, this anomaly disappears if very young children’s prosody is assumed to be produced without an underlying representation of the relationship between prosody and semantics. -
Cutler, A., & Butterfield, S. (1986). The perceptual integrity of initial consonant clusters. In R. Lawrence (
Ed. ), Speech and Hearing: Proceedings of the Institute of Acoustics (pp. 31-36). Edinburgh: Institute of Acoustics. -
Cutler, A., Mehler, J., Norris, D., & Segui, J. (1986). The syllable’s differing role in the segmentation of French and English. Journal of Memory and Language, 25, 385-400. doi:10.1016/0749-596X(86)90033-1.
Abstract
Speech segmentation procedures may differ in speakers of different languages. Earlier work based on French speakers listening to French words suggested that the syllable functions as a segmentation unit in speech processing. However, while French has relatively regular and clearly bounded syllables, other languages, such as English, do not. No trace of syllabifying segmentation was found in English listeners listening to English words, French words, or nonsense words. French listeners, however, showed evidence of syllabification even when they were listening to English words. We conclude that alternative segmentation routines are available to the human language processor. In some cases speech segmentation may involve the operation of more than one procedure -
Cutler, A. (1986). Why readers of this newsletter should run cross-linguistic experiments. European Psycholinguistics Association Newsletter, 13, 4-8.
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Cutler, A. (1985). Cross-language psycholinguistics. Linguistics, 23, 659-667.
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Cutler, A., & Pearson, M. (1985). On the analysis of prosodic turn-taking cues. In C. Johns-Lewis (
Ed. ), Intonation in discourse (pp. 139-155). London: Croom Helm. -
Cutler, A. (1985). Performance measures of lexical complexity. In G. Hoppenbrouwers, P. A. Seuren, & A. Weijters (
Eds. ), Meaning and the lexicon (pp. 75). Dordrecht: Foris. -
Cutler, A., Hawkins, J. A., & Gilligan, G. (1985). The suffixing preference: A processing explanation. Linguistics, 23, 723-758.
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Frauenfelder, U. H., & Cutler, A. (1985). Preface. Linguistics, 23(5). doi:10.1515/ling.1985.23.5.657.
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Norris, D., & Cutler, A. (1985). Juncture detection. Linguistics, 23, 689-705.
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Cutler, A. (1979). Beyond parsing and lexical look-up. In R. J. Wales, & E. C. T. Walker (
Eds. ), New approaches to language mechanisms: a collection of psycholinguistic studies (pp. 133-149). Amsterdam: North-Holland. -
Cutler, A. (1979). Contemporary reaction to Rudolf Meringer’s speech error research. Historiograpia Linguistica, 6, 57-76.
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Cutler, A., & Norris, D. (1979). Monitoring sentence comprehension. In W. E. Cooper, & E. C. T. Walker (
Eds. ), Sentence processing: Psycholinguistic studies presented to Merrill Garrett (pp. 113-134). Hillsdale: Erlbaum. -
Swinney, D. A., & Cutler, A. (1979). The access and processing of idiomatic expressions. Journal of Verbal Learning an Verbal Behavior, 18, 523-534. doi:10.1016/S0022-5371(79)90284-6.
Abstract
Two experiments examined the nature of access, storage, and comprehension of idiomatic phrases. In both studies a Phrase Classification Task was utilized. In this, reaction times to determine whether or not word strings constituted acceptable English phrases were measured. Classification times were significantly faster to idiom than to matched control phrases. This effect held under conditions involving different categories of idioms, different transitional probabilities among words in the phrases, and different levels of awareness of the presence of idioms in the materials. The data support a Lexical Representation Hypothesis for the processing of idioms. -
Cutler, A. (1975). Sentence stress and sentence comprehension. PhD Thesis, University of Texas, Austin.
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Cutler, A., & Fay, D. (1975). You have a Dictionary in your Head, not a Thesaurus. Texas Linguistic Forum, 1, 27-40.
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Cutler, A. (1970). An experimental method for semantic field study. Linguistic Communications, 2, 87-94.
Abstract
This paper emphasizes the need for empirical research and objective discovery procedures in semantics, and illustrates a method by which these goals may be obtained. The aim of the methodology described is to provide a description of the internal structure of a semantic field by eliciting the description--in an objective, standardized manner--from a representative group of native speakers. This would produce results that would be equally obtainable by any linguist using the same method under the same conditions with a similarly representative set of informants. The standardized method suggested by the author is the Semantic Differential developed by C. E. Osgood in the 1950's. Applying this method to semantic research, it is further hypothesized that, should different members of a semantic field be employed as concepts on a Semantic Differential task, a factor analysis of the results would reveal the dimensions operative within the body of data. The author demonstrates the use of the Semantic Differential and factor analysis in an actual experiment.
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