Face to face interaction is fundamental to human sociality but is very complex to study in a scientific fashion. This theme issue brings together cutting-edge approaches to the study of face-to-face interaction and showcases how we can make progress in this area. Researchers are now studying interaction in adult conversation, parent-child relationships, neurodiverse groups, interactions with virtual agents and various animal species. The theme issue reveals how new paradigms are leading to more ecologically grounded and comprehensive insights into what social interaction is. Scientific advances in this area can lead to improvements in education and therapy, better understanding of neurodiversity and more engaging artificial agents