Definition Prosocial behavior is any behavior performed by one individual that results in a benefit for another individual. Prosocial motivations, prosocial preferences, or other-regarding preferences refer to the psychological predisposition to behave in the best interest of another individual. A behavior need not be costly to the actor to be considered prosocial, thus the concept is distinct from altruistic behavior which requires that the actor incurs some cost when providing a benefit to another.